Relax Gaming Reaches Deal with 32Red Provider

Top-notch provider of casino content and aggregator, Relax Gaming, has secured a deal with 32Red to deliver its catalog via the former platform. The deal will see the aggregator adding both in house and third-party products to the Kindred owned company.

Under the terms of the new agreement, Relax Gaming will include its best games such as Temple Tumble, Money Train, and the most innovative release, La Fiesta. 32Red is a famous brand, owned by Kindred Group with a significant presence in the United Kingdom. The brand offers a selection of products to users with an accent on table games and slots.

The agreement between the two partners will allow Relax to further enhance its presence, while having support from Microgaming. Both brands will continue to take additional steps in completing the integration process.

Speaking on the new deal, Relax Gaming CCO, Daniel Eskola said:

“32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.

“We’re excited to offer our innovative and engaging content to select Microgaming clients. Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top tier operator.”

Commercial Director at Microgaming, Leon Thomas said:

“Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner. Great to work so openly and constructively with the team at Relax.”

UK General Manager for Kindred, Neil Banbury said:

“Delivering the best games to our customers is paramount here at 32Red and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.

“With its expanding portfolio of quality in-house titles, including Temple Tumble and Money Train, this partnership will allow us to engage our players in a safe and secure environment and attract new audiences with exciting additions to our portfolio.”

Relax Gaming is just celebrating a decade of experience in the creation of cutting-edge casino games. The brand offers more than 1000 titles, both from in house and third-party production. It is also known for Silver Bullet and Powered by Programs.

Source: “Relax Gaming continues rapid expansion with 32Red partnership”. Relax Gaming. September 7, 2020.