Relax Gaming Strengthens Silver Bullet Suite with AvatarUX Deal

AvatarUX, an acclaimed slots studio, has formed a partnership with Relax Gaming (RG), a renowned iGaming aggregator and provider of unique gaming content. This collaboration will result in the introduction of exciting new titles and innovative mechanics on the Silver Bullet platform. The move comes after RG recently expanded its suite with Endorphina content.

Since its initial game release in 2019, AvatarUX has experienced continuous growth due to its exceptional collection of revolutionary slot games. These games are powered by the highly popular proprietary PopWins™ mechanics, which were also honored as the Best Mechanics of the Year at the prestigious CasinoBeats Game Developer Awards in 2023.

Having recently introduced variations of the well-received PopWins™ mechanics, namely MultiPop™ and StickyPop™, AvatarUX has firmly positioned itself as one of the most captivating emerging brands in the industry. The studio is dedicated to pushing the boundaries of gameplay even further.

With innovation as a fundamental principle, AvatarUX is renowned for its commitment to crafting visually stunning experiences, captivating features, and well-designed mathematical models across its content portfolio. The partnership kicks off with the release of the light-hearted and enjoyable game, LooneyPop™. Moreover, this collaboration will result in the rollout of fresh and inventive content from AvatarUX Studio across Relax Gaming’s network of operators.

Having received the Rising Star award at the EGR Awards in 2022 and achieving two victories at the 2023 CasinoBeats Developer Awards, AvatarUX Studio’s recent accomplishments are truly noteworthy.

Thanks to this partnership, AvatarUX’s content will now be accessible through RG’s top-tier portfolio of operators. The studio will also gain the advantage of swift market entry, enabling them to immediately engage large audiences in key markets as soon as their new games are released.

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Nicola Longmuir, the CEO of AvatarUX, says that Relax Gaming is highly respected as a content aggregator within the industry, and this partnership represents a significant milestone for them. This collaboration will empower the brand to expand its presence in regulated jurisdictions broaden distribution to untapped markets, and connect with new players.

Shelley Hannah, Chief Product Officer at Relax, said:

 “AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation.

“We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”

AvatarUX is led by a team of seasoned and highly experienced senior professionals who possess a wealth of knowledge in the iGaming sector. This is reinforced by a top-notch team of artists and developers, allowing them to swiftly produce games that align with market demands and trends. Its adaptable market strategy, combined with robust in-house technical resources, empowers the brand to concentrate on core strengths: crafting thrilling, customer-focused slots featuring advanced mathematical models, captivating visuals, and a compelling user experience.

Source:

“Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”, europeangaming.eu, August 29, 2023.