Aug 17, 2026 | 2:49 am
Relax Gaming has entered into a partnership with live casino supplier Imagine Live, expanding the range of content available through its aggregation platform while providing the studio with broader access to regulated markets and operator partners.
Under the agreement, Imagine Live will become part of Relax Gaming’s Powered By Relax (P2P) programme, a distribution initiative designed to connect content providers with operators across multiple jurisdictions. The arrangement gives Imagine Live access to Relax Gaming’s network of tier-one operators and strengthens the aggregator’s live casino offering.
The deal represents another step in the continued growth of both companies within the regulated online gaming sector. Relax Gaming will add a new portfolio of live casino products to its platform, while Imagine Live gains additional opportunities to distribute its content internationally.
Imagine Live currently operates more than 200 live tables and offers a portfolio that includes traditional live dealer games alongside game-show-style products. Its content is available in multiple languages and serves players in a range of regulated markets, including the United Kingdom, Malta, Sweden, Romania, Belgium, Greece, and Brazil.
Distribution Network Opens New Opportunities
The partnership gives Imagine Live direct access to Relax Gaming’s established operator network, allowing the provider to extend the reach of its products into additional regulated jurisdictions.
Relax Gaming said the agreement aligns with its strategy of working with studios that offer distinctive gaming experiences. By integrating Imagine Live’s portfolio, the aggregator can provide operator partners with additional live casino options while continuing to diversify the content available on its platform.
Imagine Live has developed a reputation within the live casino segment through a combination of live dealer products and interactive game-show experiences. The company also incorporates technology-driven tools into its platform, including artificial intelligence systems focused on security, risk management, and real-time dealer behaviour monitoring.
According to Relax Gaming, these features complement the supplier’s live casino content and provide operators with additional operational oversight.
Jennifer Buttigieg, head of commercial & partnerships at Relax Gaming, welcomed the addition of the supplier to the company’s aggregation ecosystem.
“Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.
At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators and Imagine Live’s approach to innovation and player engagement does exactly that.
We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide.”
Imagine Live Targets Further International Growth
For Imagine Live, the agreement forms part of a broader effort to increase its presence in global regulated markets. The company said joining the Powered By Relax programme will help accelerate its international expansion plans and introduce its products to a larger audience.
The supplier has continued to grow its live casino footprint through the development of multilingual content and localized offerings designed for different jurisdictions. Its portfolio spans both classic casino formats and proprietary game-show experiences, enabling it to serve a variety of operator requirements.
Nadiya Attard, chief commercial officer at Imagine Live, described the partnership as an important milestone for the company.
“This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.
Relax Gaming’s proven track record, extensive operator network and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets and bring our distinctive live casino experiences to a much wider global audience.
We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.”
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Live Casino Portfolio Continues to Expand
The agreement further expands the content available through Relax Gaming’s aggregation platform, which connects operators with games and services from a broad range of suppliers. By incorporating Imagine Live’s products, the company adds another live casino specialist to its network.
For Imagine Live, the partnership creates additional distribution opportunities at a time when competition among live casino providers continues to increase across regulated markets. Access to Relax Gaming’s operator relationships may help the supplier broaden its reach while introducing its portfolio to new player bases.
Source:
“Imagine Live on LinkedIn“, linkedin.com, August 17, 2026.