Oct 27, 2026 | 4:22 am
Imagine Live has secured its first operator partnerships in Belgium and the Netherlands through an agreement with Gaming1, extending the live casino supplier's presence across regulated European markets.
The collaboration will see Gaming1 become the first operator to distribute Imagine Live's live dealer games and original game shows in both countries. The rollout will include established titles from the supplier's portfolio, including Land of Ra and Roulette Rouge.
The agreement gives Imagine Live access to two additional European markets as the company continues building its international distribution network. Gaming1's understanding of local regulations and experience operating in both jurisdictions will support the introduction of the content in accordance with applicable requirements.
Both companies have identified regulatory compliance and player protection as central considerations during the rollout.
The partnership follows another recent expansion in southern Europe, where Imagine Live agreed to supply its content to N1 Casino in Greece. That deal marked the provider's fourth operator launch in the Greek market.
Gaming1 Partnership Opens Two Regulated Markets
The agreement represents Imagine Live's first operator distribution arrangements in Belgium and the Netherlands since its launch in 2022.
Gaming1 will introduce the supplier's live casino catalogue to customers in both jurisdictions, covering traditional dealer-led games alongside original game show productions. Among the titles included in the portfolio are Land of Ra and Roulette Rouge.
Imagine Live has expanded its catalogue to 19 game types since entering the market. The company develops and produces its content through studios located in Armenia, Romania and Spain, where it currently operates more than 200 tables.
The supplier's production infrastructure supports its distribution strategy across international markets, with the Gaming1 agreement providing another route to reach customers through an established operator.
Nadiya Attard, Chief Commercial Officer at Imagine Live, said the partnership represented an important development following the company's first years of operation.
“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.
We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”
For Gaming1, the agreement forms part of its approach to developing its casino offering while maintaining its regulatory responsibilities.
Charlène Renier, Public Relation and External Communication Manager at Gaming1, commented:
“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment. As we develop our offering in Belgium’s regulated market, the quality of the player experience, regulatory compliance and player protection remain central to our decisions.”
The two companies will coordinate the introduction of the content according to the requirements of their respective markets. Gaming1's local operating experience is expected to support the process as Imagine Live establishes its first distribution relationships in the two countries.
Greek Agreement Adds to Imagine Live's European Expansion
The Gaming1 partnership follows Imagine Live's recent agreement with N1 Casino in Greece, which marked the supplier's fourth operator launch in that market.
Under the arrangement, N1 Casino will make Imagine Live's complete portfolio of live dealer games and original game shows available to its customers. The operator will also create a dedicated Imagine Live category within its online casino section, providing a separate location for the supplier's content.
N1 Casino operates under a licence from the Hellenic Gaming Commission and offers Greek customers games from multiple providers through its online platform.
The addition of Imagine Live's catalogue expands the operator's live casino selection with traditional table games and the supplier's original productions.
For Imagine Live, the agreement provided another distribution channel in Greece, where the company has been building its operator network. The launch also demonstrated its continued efforts to secure partnerships with licensed businesses across European jurisdictions.
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Supplier Continues Building Its European Distribution Network
Imagine Live has grown its portfolio and production capacity since beginning operations in 2022. Its 19 game types and more than 200 tables across three studio locations provide the foundation for its ongoing international expansion.
The latest agreement with Gaming1 gives the company its first operator relationships in Belgium and the Netherlands, while the N1 Casino launch adds to its established presence in Greece.
Both partnerships involve established operators in regulated markets, providing Imagine Live with additional distribution opportunities as it seeks to broaden the reach of its live dealer games and original game shows.
Source:
“Imagine Live partners with Gaming1“, imaginelive.com, November 2, 2026.