Nov 04, 2026 | 3:22 am
Pragmatic Play has expanded its partnership with Rank Group through the introduction of four Smart Studio-powered live casino products, giving the operator additional options for customizing its gaming tables.
The rollout includes Blackjack, Roulette, Auto Roulette and Auto Speed Roulette. The tables use Pragmatic Play's Smart Studio technology, which allows operators to adapt the visual presentation of live casino games to their branding and promotional requirements.
The latest agreement adds to an existing commercial relationship between the companies. Pragmatic Play recently launched Mecca Big Bass Double Dab exclusively for Rank's Mecca Bingo brand, extending its presence across the operator's gaming portfolio.
Smart Studio Adds Customization to Live Casino Tables
Smart Studio uses green screen technology to give operators greater control over the appearance of their live dealer environments. Rank can use the solution to incorporate its branding, feature promotional material and create customized visual settings across the newly introduced tables.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“We are delighted to further our relationship with Rank with the launch of several Smart Studio tables encompassing some of our most popular live casino games. We have an exceptionally strong working relationship, so look forward to another exciting product launch together.”
Tom Orton, Director of Content at Rank, highlighted the flexibility of the technology and its potential contribution to the operator's live casino offering.
“Pragmatic Play’s Smart Studio solution stands apart, giving us the perfect mix of exceptional product capability and flexibility. It adds a dynamic range of live dealer titles to our offering, while giving us the opportunity to deliver unique customisation to our products.”
The new tables form part of Pragmatic Play's wider multi-product offering. The supplier develops up to eight new slot titles each month and also provides live casino content, with its products accessible through a single API.
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Recent Awards Highlight Supplier's Live Casino Business
The Rank rollout follows a successful period for Pragmatic Play at the SBC Awards 2026 in Lisbon, where the company received two major industry awards.
The supplier won Live Casino Supplier of the Year and Casino/Slots Developer of the Year (Large). Its live casino entry emerged from a shortlist of 12 providers, including Evolution, Playtech, Imagine Live, ICONIC21, CreedRoomz, Vivo Gaming, ElCasino, ENJOY Gaming, Stakelogic Live, BetGames and Winfinity.
The live casino award had previously gone to Playtech. Pragmatic Play's victory reflects the development of a business segment that has expanded considerably since its acquisition of Extreme Live Gaming in 2018.
That acquisition provided the foundation for the company's subsequent expansion in live dealer gaming, complementing its established slots and bingo operations.
Source:
“Pragmatic Play Rolls Out Smart Studio Solution For Rank Group“, pragmaticplay.com, November 3, 2026.