Playtech, a top-tier provider of gambling solutions, has inked a non-exclusive sports wagering deal with Novomatic Americas. Both parties clinched a partnership agreement several years ago, and this latest agreement will take the cooperation to the next level.
Novomatic Americas is a subsidiary of VLT supplier, NOVOMATIC AG, based in Europe. The brand runs more than 10,000 kiosks worldwide in cooperation with Playtech, and the latest deal will be perfect the opportunity for the additional growth of both brands.
Based on the terms of the new deal, Playtech’s sports wagering kiosk (SSBT) systems will be available via Novomatic ActionBook™, famous as the leading sports wagering kiosk in the US market. The kiosk already provides DraftKings and Penn National with its solutions and has activities in 11 states and 49 locations across the country. The agreement will also allow both brands to market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to interested users.
The provider recently entered the US market, where it already supplies Bet365 and Entain in New Jersey. It also reached a deal with Parx Casino in Michigan, Indiana, New Jersey, and Pennsylvania.
Playtech is listed on the Main Market of the London Stock Exchange, with more than two decades of experience in the sector.