Oct 05, 2026 | 5:04 am
Hub88 has expanded its live casino offering through a new agreement with Imagine Live, enabling operators connected to the aggregation platform to access the supplier’s portfolio of live dealer games and game show products through a single integration.
The partnership allows existing Hub88 customers to add Imagine Live content without undertaking a separate technical build. The arrangement follows Hub88’s aggregation model, which is designed to simplify content deployment and reduce the time required for operators to bring new products to market.
The deal further strengthens Hub88’s live casino portfolio as demand for live dealer content continues to grow across regulated markets.
Founded in 2022, Imagine Live has built a network of more than 200 live tables operating from studios located in Armenia, Romania and Spain. The supplier currently serves more than 17 markets and focuses on localized live casino experiences tailored to specific player audiences.
Operators Gain Access to Tables and Game Shows
Under the agreement, Hub88 partners can integrate Imagine Live’s range of traditional live casino games, including blackjack, roulette, baccarat and Dragon Tiger.
The content package also includes the supplier’s proprietary game show products, led by titles such as Land of RA and Roulette Rouge. Imagine Live has developed these games as standalone entertainment offerings rather than as extensions of its core table game portfolio.
A key element of the supplier’s approach is localization. Games are hosted by dealers who speak the language of the market they serve, while studio design, table limits and presentation elements are adapted to local player preferences.
Through the Hub88 platform, operators will be able to access these localized products while benefiting from a streamlined integration process.
The agreement also covers dedicated and branded studio environments, an area that has become increasingly important as operators seek more customized live casino experiences aligned with their individual brands.
Focus on Tailored Live Casino Experiences
Industry competition in the live casino sector has increasingly shifted beyond the number of available games toward the ability to provide differentiated experiences for operators and their customers.
Imagine Live has invested heavily in customized studio solutions and localized content as part of that strategy. The supplier believes those features have played a central role in attracting partners across multiple jurisdictions.
Commenting on the partnership, Imagine Live Chief Commercial Officer Nadiya Attard said: “Hub88 has created a unique eco-system where our content can deliver lasting commercial value for operators looking for a different flavour of live casino with high attention to detail and over quality behind every interaction. Our studios and our dealers are why partners choose us. This partnership takes that work to a far wider audience and lets operators bring it live at their own pace.”
Hub88 Head of Supplier Relations Jessica Inglott highlighted changing operator expectations within the live casino segment.
“Operators have stopped treating live casino as a single box to tick. They want depth in the vertical, and they want tables their players recognise as built for them.
Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”
Top Baccarat casinos
400%
up to
$ 4000
$ 4000
New customers only. T&C apply. 18+. This offer is not available for players residing in Ontario. New customers only. T&C apply. 19+. Min Deposit: $20. Max Bet: $5. Max Cashout: 10xDeposit. Cashable Bonus. Selected games only: See the website for a list of online slots.
150%
up to
$ 1500
$ 1500
New Customer Offer. T&C’s Apply. 18+. A minimum deposit of $20 is required to be eligible for the Welcome Bonuses.
250%
up to
$ 2500
$ 2500
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario & Alberta. New Customer Offer. T&C’s Apply. 19+. Play Responsibly. Welcome Pack is valid for slots, table games and specialties on the first 3 deposits of $25+ (Neosurf $10+) and up to $1000; WG x35, max cash out x20. Get 250% on the first deposit, 200% on the second, and 150% on the third one. Get extra 50% for crypto deposits.
Industry Recognition and Portfolio Expansion
The agreement adds another live casino supplier to Hub88’s network. Earlier in 2026, the aggregator secured a partnership with RELIGA, while a strategic alliance with SA Gaming was established the previous year.
For Imagine Live, the deal comes during a period of continued industry recognition. The supplier has been shortlisted in the Live Casino Supplier of the Year category at the SBC Awards 2026.
The nomination places the company alongside competitors including ICONIC21, CreedRoomz, ElCasino, ENJOY Gaming, Evolution, Vivo Gaming, Playtech, Pragmatic Play, Stakelogic Live, BetGames and Winfinity.
It also marks the second consecutive year that Imagine Live has received a nomination in the category, following its appearance on the SBC Awards 2025 shortlist.
Imagine Live officially entered the live casino market at ICE London 2023 as part of Digitain’s efforts to strengthen its position in the live dealer sector. Since launch, the company has expanded its catalog beyond traditional table games, introducing proprietary releases such as Dynamite Roulette and Pirate Plunder alongside its broader live casino offering.
Source:
“Hub88 expands its live casino portfolio with Imagine Live game shows and tables“, hub88.io, September 17, 2026.