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Playtech Enters Collaboration Agreement with Novomatic Americas

Posted on April 8, 2021 | 9:02 am

Playtech, a top-tier provider of gambling solutions, has inked a non-exclusive sports wagering deal with Novomatic Americas. Both parties clinched a partnership agreement several years ago, and the new one will take cooperation to the next level.

Novomatic Americas is a subsidiary of VLT supplier, NOVOMATIC AG, based in Europe. The brand runs more than 10,000 kiosks worldwide in cooperation with Playtech, and the latest deal will be a perfect opportunity for the additional growth of both brands.

Based on the terms of the new deal, Playtech’s sports wagering kiosk (SSBT) systems will be available via Novomatic ActionBook™, famous as the leading sports wagering kiosk in the US market. Novomatic ActionBook™ already provides DraftKings and Penn National with its solutions and has activities in 11 states and 49 locations across the country. The agreement will also allow both brands to market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to interested users.

Playtech recently entered the US market, where it already supplies Bet365 and Entain in New Jersey. It also reached a deal with Parx Casino in Michigan, Indiana, New Jersey, and Pennsylvania.

The provider is listed on the Main Market of the London Stock Exchange, with more than two decades of experience in the sector.

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Reactions from the Companies

Playtech continues to extend its presence in key locations across the globe as well as to sign agreements with leading content operators. The provider recently reached a deal with Sony Pictures Television (“SPT”) to utilize the Who Wants To Be A Millionaire? brand across its live casino vertical. The agreement has been signed for the next five years.

The new deal comes in light of recent expansions and content improvements. Reacting to the new agreement, US Managing Director at Playtech, Jonathan Doubilet said:

“We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

On the other side, President and CEO at Novomatic Americas, Rick Meitzler, said:

 “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook™. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook™’s status as the US market’s most popular sports wagering kiosk.”

Source: “Playtech signs strategic partnership with Novomatic Americas”Playtech. March 4, 2021

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