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Imagine Live and SoftGamings Announce Strategic Partnership

Posted on May 22, 2024 | 5:34 am

Imagine Live, a cutting-edge provider of live dealer games, has entered into a strategic partnership with SoftGamings, a leading platform in the iGaming industry. This collaboration aims to set a new benchmark in online gaming by offering high-quality live casino experiences to partners and players across the globe.

Imagine Live’s game portfolio includes traditional table games such as Blackjack, Roulette, and Baccarat, all enhanced with innovative features. The company has also introduced game show-style content, including the popular Robin The Fair.

One of Imagine Live’s standout features is its Robot Arm camera, which uses advanced robotics to provide smooth, seamless movement. This technology offers players an immersive experience, making them feel as if they are seated at the table in a real casino, watching all the action unfold up close.

Integrating Imagine Live’s advanced live dealer games into SoftGamings’ robust platform will enable operators to offer a diverse array of high-quality content. This is expected to engage players more effectively and increase overall player retention.

Hakob Manukyan, CEO of Imagine Live Armenia, expressed his enthusiasm about the partnership: “We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience. Together, we aim to set new standards for live dealer casinos in the iGaming industry and help partners provide an unforgettable and premium gaming experience to their players.”

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A Fresh Live Casino Supplier

Imagine Live debuted at the ICE London 2023 trade show in early February 2023, introduced by its parent company, Digitain. In just over a year in the market, Imagine Live has successfully rolled out three classic live casino games—Blackjack, Baccarat, and Roulette—as well as two live game shows: Dynamite Roulette and Pirate Plunder. Their portfolio also includes Dragon Tiger and American Roulette.

Founded in 1999 in Yerevan, Armenia, Digitain has established itself as a leading supplier of software platforms for sports betting websites and online casinos. The company has secured distribution agreements with major live casino entertainment providers such as Evolution, Ezugi, Pragmatic Play, and Vivo Gaming. Recently, Digitain has expanded its offerings to include its own live dealer games under the Imagine Live brand.

Digitain’s services encompass a range of sectors, including sports betting, online casino, live casino, and eSports. The company employs over 1,800 people across various offices and has established more than 150 partnership agreements with both operators and suppliers in the online gaming industry.

In January, Imagine Live announced the opening of a new live casino studio in Bucharest, Romania. Last week the company announced the appointment of a new Chief Commercial Officer as Barry Mahon joined the brand bringing over three decades of experience in both the land-based and online casino industries.


“Imagine Live and SoftGamings Join Forces“,, May 20, 2024.

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