Oct 05, 2026 | 5:04 am
Imagine Live is preparing to meet operators and industry partners at SiGMA World 2026 in Rome, where the live casino supplier plans to discuss localized gaming content, customized studio environments and the technology supporting its portfolio.
The company will exhibit at Fiera Roma from November 3–5 at Stand 6032. The wider SiGMA World event is scheduled for November 2–5, bringing together companies from the iGaming, betting, affiliate marketing, financial technology and blockchain sectors.
The Rome gathering follows SiGMA Summit Lisbon, giving Imagine Live another opportunity to meet industry contacts and continue discussions with operators. Its planned conversations will focus on live casino offerings tailored to local markets, dedicated environments designed around individual operators, and the studio infrastructure behind its games.
SiGMA World Brings Multiple Industries to Rome
SiGMA World, previously known as SiGMA Central Europe, will take place across Fiera Roma’s exhibition halls. Organizers expect approximately 30,000 delegates, more than 1,200 sponsors and exhibitors, and 550 speakers. The program includes five conference stages, product demonstrations and workshops.
The event combines four industry gatherings under one umbrella. SiGMA World covers iGaming, betting, land-based gaming and digital entertainment, while AIBC focuses on artificial intelligence and blockchain. FX World addresses financial markets, fintech and cross-border payments, and Affiliate Grand Slam (AGS) concentrates on affiliate marketing.
The agenda also includes discussions on Italy’s regulated digital gaming market and its investment environment. Other activities are expected to include structured business meetings, networking receptions, VIP dinners and startup presentations. Among the announced speakers is autonomous banking commentator Brett King.
For suppliers and operators, the exhibition provides a setting to discuss distribution, technology and market-specific product development. Imagine Live’s stated priorities align with its focus on adapting live casino experiences to different audiences and operator requirements.
The company has invited visitors to meet its team at Stand 6032 between November 3 and November 5. The event itself begins one day earlier, on November 2.
Localization and Branded Studios in Focus
Imagine Live plans to highlight live casino products delivered by native-speaking dealers, alongside studio environments customized for individual operators. These services form part of the supplier’s approach to adapting table games and their presentation to local player preferences.
Founded in 2022, Imagine Live operates more than 200 live tables from studios in Armenia, Romania and Spain. It serves more than 17 markets and offers traditional live casino games, including blackjack, roulette, baccarat and Dragon Tiger.
The supplier also produces game show titles such as Land of RA and Roulette Rouge. These products sit alongside its table games within a portfolio designed to serve operators seeking different types of live casino content.
Localization extends beyond the language spoken by dealers. Imagine Live says its approach can include adjustments to studio design, table limits and presentation, depending on the audience and operator. Dedicated and branded studio environments allow partners to incorporate their own identity into the live casino experience.
At SiGMA World, the company expects to discuss these capabilities alongside the studio technology used to deliver its games. The emphasis comes as operators assess how to tailor live casino offerings to particular markets while maintaining a consistent brand identity.
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Hub88 Agreement Expands Distribution
Imagine Live’s preparations for the Rome event follow its recent distribution agreement with Hub88, which makes the supplier’s live dealer games and game show portfolio available to operators connected to the aggregation platform.
The arrangement enables existing Hub88 partners to add Imagine Live content through a single integration, without commissioning a separate technical build. Hub88’s aggregation model is intended to simplify deployment and shorten the process of introducing new games to an operator’s platform.
Through the agreement, operators can access Imagine Live’s traditional table games as well as Land of RA and Roulette Rouge. The deal also covers dedicated and branded studio environments, giving operators access to customized live casino setups through the aggregation relationship.
The partnership adds to Hub88’s live casino selection as operators continue to seek content for regulated markets. For Imagine Live, distribution through the platform provides another route for its products to reach operators without requiring each partner to establish an independent technical connection.
The agreement brings together two elements of the supplier’s commercial approach: localized content and distribution through an aggregation platform. While the Rome exhibition will give Imagine Live a venue to discuss its studio capabilities directly with prospective partners, the Hub88 arrangement offers an established integration route for operators already using the platform.
Source:
“Imagine Live on LinkedIn“, linkedin.com, October 9, 2026.