Oct 21, 2026 | 3:12 am
Imagine Live has secured its first Italian aggregation partnership through an agreement with Microgame, giving the live casino provider access to more than 50 licensed operators and over 120 local brands in the country.
The integration will bring Imagine Live's live dealer games and original game shows to Microgame's operator network, supporting the supplier's expansion in one of Europe's regulated gambling markets. The deal also provides a distribution channel through a platform provider with established relationships across Italy's online gambling sector and land-based retail network.
The agreement includes Imagine Live's broader game portfolio, with content ranging from traditional live casino titles to original productions such as Land of Ra and Roulette Rouge. The provider has also developed games specifically for Italian audiences, including Blackjack Italiano, which features native Italian-speaking dealers.
Nadiya Attard, chief commercial officer at Imagine Live, said the partnership would help the company extend its reach among Italian operators.
“Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”
Localised games form part of expansion strategy
Imagine Live has tailored parts of its offering to the Italian market, with Blackjack Italiano illustrating its approach to localisation through the use of Italian-speaking dealers. The supplier's wider portfolio combines conventional live dealer games with game-show-style formats designed to give operators different content options.
Microgame's existing relationships with Italian gambling businesses provide Imagine Live with a route to a larger distribution network. The aggregator's connections across online operators and retail partners also give the supplier access to a company with experience in the local market.
Francesco Cuzzupoli, gaming and sales director at Microgame, said the supplier's content would complement its existing platform offering.
“Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”
The companies have not disclosed the financial terms of the agreement. The announcement also does not specify when individual titles will become available through Microgame's operator network.
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EGR Italy nominations add to market momentum
The partnership follows other developments in Imagine Live's Italian expansion. Earlier this year, the provider secured three nominations at the EGR Italy Awards 2026, appearing on the shortlist in the Rising Star, AI Development of the Year and Innovation in Casino categories.
The nominations came as the company increased its activity in Italy, where regulatory requirements shape how gambling operators distribute online gaming products. The recognition provides further context for the supplier's efforts to establish its position in the market.
Since launching, Imagine Live has expanded its operations to more than 200 live tables. Its catalogue covers traditional live dealer formats alongside original game-show products, with content available in multiple languages.
The company also serves operators across several regulated jurisdictions, including the United Kingdom, Malta, Sweden, Romania, Belgium, Greece and Brazil. The Microgame integration adds another distribution relationship to that international footprint while establishing the supplier's first aggregation partnership in Italy.
Source:
“Imagine Live on LinkedIn“, linkedin.com, October 21, 2026.