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Barry Mahon Appointed as Imagine Live’s Chief Commercial Officer

Posted on May 16, 2024 | 11:43 am

Imagine Live has announced the appointment of Barry Mahon as its new Chief Commercial Officer. In his new role, Mahon will be responsible for driving the company’s commercial strategy, overseeing development, managing business relationships, and steering revenue management, all of which are pivotal to Imagine Live’s ongoing growth and success.

Barry Mahon brings over three decades of extensive experience in both the land-based and online casino industries. He has held several senior leadership positions that span commercial and operational roles, working with various operators and platform providers. This diverse background equips Mahon with a unique blend of passion, dedication, and strategic vision, making him an invaluable addition to the Imagine Live team. His profound knowledge of live-streaming casino products will be instrumental in propelling the company’s expansion efforts.

Expressing his enthusiasm for his new position, Barry Mahon stated: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions.”

Mahon joins Imagine Live at a pivotal time as the company is experiencing significant growth. He elaborated on the company’s expansion plans, saying: “I joined Imagine Live at an exciting time in the scale-up and expansion of the business. We are opening more live dealer studios and introducing innovative live game formats such as RobinThe Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield.”

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A New Presence On the Market

Imagine Live made its debut, introduced by Digitain, at the ICE London 2023 trade show in early February 2023. With just over a year in the market, the company has successfully launched three classic live casino games—Blackjack, Baccarat, and Roulette—alongside two live game shows: Dynamite Roulette and Pirate Plunder. Additionally, their portfolio features Dragon Tiger and American Roulette.

Digitain, the parent company of Imagine Live, has been a leading supplier of software platforms for sports betting websites and online casinos since its founding in 1999 in Yerevan, Armenia. The company has secured distribution agreements with major providers of live casino entertainment such as Evolution, Ezugi, Pragmatic Play, and Vivo Gaming. Recently, Digitain has ventured into offering its own live dealer games under the Imagine Live brand.

Digitain’s offerings span several sectors, including sports betting, online casino, live casino, and eSports. The company employs over 1,800 people across various offices and has established more than 150 partnership agreements with both operators and suppliers in the online gaming industry.

In January, Imagine Live announced the opening of a new live casino studio in Bucharest, Romania. This announcement was followed by the launch of Robin The Fair, a new live game show aimed at the international market.


“Imagine Live Welcomes Barry Mahon“,, May 14, 2024.

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