Gaming1 Goes Live in the Netherlands via Joint Venture

Top gaming and sports betting brand Gaming1 has just unveiled its new joint venture deal for entering the Dutch market.

Based on the latest project, Gaming1 will join forces with Holland’s reputable land-based brand, Gran Casino, which runs different hotel-based gaming venues in cooperation with hospitality enterprise Van der Valk, one of the biggest hotel and restaurant brands, having several four-star facilities across Europe and the Caribbean.

The agreement will also see Gran Casino using Gaming1’s in-house sports betting and casino platform to provide the next-generation casino experience. With the deal set to allow Gran Casino to go live in the online betting and gaming market for the first time. The latest gaming operations will work under the Circus brand.

Speaking on the latest deal, Sylvain Boniver at Gaming1 said:

“With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.”

According to his words, the company is delighted to secure a deal with Gran Casino and Van der Valk, and taking into account their home markets of Belgium and France, it’s probably an incredible moment for the company to announce the long-expected entry into one of most exciting markets in Europe.

On the other hand, the Director of Gran Casino, Frank Kastelijns, notes that the Dutch online market has many opportunities, and they are excited to join forces with Gaming1, which has an established reputation for modifying its partners’ operations and turning them in a real online experience. They are sure that together they are able to provide players with the top online gaming choices.

Director of Van der Valk International, Gert van der Valk, added:

“Bringing together Gaming1, one of Europe’s market leaders, with Gran Casino and Van der Valk International, shows how far our ambitions go for Holland’s players. Together we will take gaming and hospitality to new heights with our unique gaming experience.”

Seamless Portfolio

Gaming1 is a top-tier provider of sports betting and casino solutions, delivering a seamless experience to users, along with gamification capabilities, land-based integration, the best bet acceptance ratios, and more.

Apart from the promising land-based operations in France and Belgium, the company also works as the top-tier betting and gaming brand for regulated markets such as Portugal, the US, Spain, Switzerland, Colombia, Serbia, and MGA.

The brand has also become the exclusive provider of live casino online in Colombia in cooperation with Evolution. It has also marked the entry into North America via Delaware North joint venture with, a hospitality brand with different regional casinos and gaming spaces in the US and Australia.

Source: “Gaming1 enters Dutch Market with latest joint venture”. Gaming 1. March 24, 2022.