WPlay to Introduce Playtech Platform in Colombia

Playtech, an expert provider of gambling tech products, has reached a deal with WPlay to launch its IMS tech platform in Colombia. As per the deal, the delivery will be made across all retail and online products.

WPlay has already chosen Playtech as the exclusive strategic partner regarding the launch of omnichannel platform and marketing tools. The new deal will see the Playtech IMS platform available via WPlay in Colombia – across all betting and gaming solutions.

Meanwhile, a forward-looking provider of gambling tech products continues with regular growth in the market. It has expanded its LatAm presence and will be looking to continue in the same rhythm.

The agreement is seen as a solid opportunity for additional growth. On this occasion, Chief Operating Officer at Playtech, Shimon Akad said:

“We are extremely proud to work so closely with such a leading operator. Wplay will utilise the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come.”

CMO at Wplay, Fernanda Sainz mentioned:

 “We are excited to launch our new technology platform with Playtech. Its industry-leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market.”

Playtech is one of the major providers of gambling tech solutions for the industry. It is known for exceptional content across several verticals such as bingo, live casino, sports betting, poker, casino, virtual sports, and more. The company is also famous for its unique platform, Playtech ONE, which delivers a package of services including marketing, single wallet, responsible gambling solutions, and CRM. It is a member of the Main Market of the London Stock Exchange.

Source: “Wplay launches Playtech technology platform in Colombia”. Playtech. December 22, 2020.