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Pragmatic Play to Secure Deal with Optimove Opti-X

Posted on February 26, 2024 | 7:06 am

Pragmatic Play, a top-tier content provider in the industry, has secured a deal with Optimove Opti-X to bolster a personalized journey across its digital assets. Going forward, Pragmatic will use Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator catalog to provide instant personalized user recommendations to enhance user engagement, retention, and lifetime value.

The deal will see Pragmatic introducing the AI-powered web search feature of Opti-X. This will give personalized search results for quick and unique discovery of titles and solutions.

It will also use dynamic content personalization across various channels using pre-designed widgets, allowing operators to deliver the personalized customer experience by offering business rules with more than 20 sophisticated AI models on their platform or mobile app.

As for Optimove, it has included its powerful web personalization tech into its robust capabilities, tackling the main issues faced by brands and keeping a stable voice across online platforms and CRM marketing. Opti-X overcomes that gap, aligning the personalized experiences users have on-site with the communications they get. This integration is provided by Optimove’s orchestration solution, enabling data sharing for a unified and harmonized journey, including personalized deals and much more.

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Experience in Real-Time

Commenting on the new deal between the two brands, Matthew Gilbery, Director of Personalization Offering at Optimove says that to keep and capture the attention of players, it’s more than vital for casino brands to deliver a real-time personalized journey from their first visit.

A spokesperson for Pragmatic Play said:

“Our collaboration with Optimove reflects Pragmatic Play’s commitment to providing operators and their players with the very best in personalized entertainment experiences.”

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Recent Deal in Latin American Market

Pragmatic Play continues to make strides in the industry by clinching deals with all the bread-and-butter companies. The brand just struck a deal with Betnacional in Brazil, extending is presence even more. Based on this deal, LatAm players will get access to a top-tier collection of games including those from Big Bass series, Sweet Bonanza™ and Gates of Olympus™.

This will be followed by the inclusion of other games within the suite, with an accent on the live casino releases such as Vegas Ball Bonanza™, Sweet Bonanza CandyLand™ and other classic titles involving Blackjack and Roulette.

As a reminder, Pragmatic has recently secured deals with other brands in Latin American market such as Salsa Tehcnology and which is another important step from the brand in enhancing its already wide presence.


“Pragmatic Play to Enhance Personalized Experiences with Optimove’s Opti-X”,, February 19,2024.

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