Pragmatic Play, a top-tier content provider in the industry, has secured a deal with Optimove Opti-X to bolster a personalized journey across its digital assets. Going forward, Pragmatic will use Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator catalog to provide instant personalized user recommendations to enhance user engagement, retention, and lifetime value.
The deal will see Pragmatic introducing the AI-powered web search feature of Opti-X. This will give personalized search results for quick and unique discovery of titles and solutions.
It will also use dynamic content personalization across various channels using pre-designed widgets, allowing operators to deliver the personalized customer experience by offering business rules with more than 20 sophisticated AI models on their platform or mobile app.
As for Optimove, it has included its powerful web personalization tech into its robust capabilities, tackling the main issues faced by brands and keeping a stable voice across online platforms and CRM marketing. Opti-X overcomes that gap, aligning the personalized experiences users have on-site with the communications they get. This integration is provided by Optimove’s orchestration solution, enabling data sharing for a unified and harmonized journey, including personalized deals and much more.
