Pragmatic Play, a broadly established company and expert provider of casino games, has just hired a new member of the team, Celeste Arredondo. Going forward, he will be working as Country Director for Peru.
Arredondo has been working at major companies in senior positions and now it will support the company in extending its presence while also localizing its products for Latin America.
Pragmatic Play is already known for its significant presence in South America and it will continue to extend its foothold even further.
Speaking on the new hire, Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said:
“Celeste has a wealth of knowledge and experience across several roles in the iGaming industry, and we’re thrilled to place her as our Country Director for Peru.
“Peru is a market that we have been interested in for some time, and having already established a foothold in the region, we look forward to seeing rapid growth in accordance with our localization strategy.”
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Pragmatic Play targets the most regulated markets in Latin America and Peru is one of the biggest jurisdictions with great potential and a wide audience.
The company has already secured a deal with Casino VIP 365 in the same country, so its games are famous to people across the region. This agreement saw the inclusion of the brand’s bingo games such as Sweet Bonanza Bingo, Reels Room, and the Bingo Blast via the same company. Casino VIP 365 is known for providing users with top-notch titles from Pragmatic, with slots, live and virtual sports verticals in the first plan.
The live casino specialist has recently extended a deal in Brazil with a Smashup company. Based on the terms of this agreement, Pragmatic will feature its slot, live casino, and virtual sports portfolio via the same brand, building on its regular growth in the region. Some of the included products in this agreement are Gates of Olympus™, Wolf Gold™, Sweet Bonanza Candyland, and Boom City, as well as Virtual Sports content.
The forward-thinking company that breaks the ordinary rules to deliver the best casino content in the live casino, slots, and bingo space. Its games are innovative, regulated, and available across different mobile devices. The objective of the brand is to add up to five games every month, with a focus on HTML slots that are a major part of its extensive portfolio.
Source: “PRAGMATIC PLAY APPOINTS CELESTE ARREDONDO AS COUNTRY DIRECTOR FOR PERU”. Pragmatic Play. September 14, 2022.