Pragmatic Play Secures Deal with Another Brand: Dazn Bet
Posted on November 22, 2023 | 7:25 am
Earlier this month, the supplier made its debut in the Spanish market through a partnership with bet365. Pragmatic Play has since expanded its reach by collaborating with additional platforms operating in the region.
The integration of the sportsbook into the Dazn Bet platform was facilitated through Pragmatic Play’s Player Account Management (PAM) Platform. This technology, integral to Dazn Bet since its launch, is provided by Pragmatic Solutions.
By incorporating the sportsbook into the PAM, any licensee of Pragmatic Solutions gains access to this product. Dazn Bet now boasts a comprehensive iGaming offering, providing users with five avenues for entertainment, including sports betting, virtual sports, slots, bingo, and live casinos.
Comments from the Brands
Simon Gatenby, CMO of Dazn Bet, expressed excitement about the integration, stating that Pragmatic Play has a reputation for technical and creative excellence, and they are thrilled to be the first operator to utilize its Sportsbook offering. Working in tandem with Pragmatic Solutions, they are confident that customers in Spain will love the new platform and that we’ll give them an unforgettable sports betting experience.
On the other side, Simon Gatenby, CMO at DAZN BET, added:
“Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”
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