Pragmatic Play Extends Footprint in Paraguay with Tower Star Agreement

Pragmatic Play, a top-tier provider of iGaming content, has extended its presence in Paraguay after securing a deal with Tower Star.

Under the terms of the new deal, the Latin American platform will get access to the provider’s selection of leading virtual sports products, such as horse racing and football, as well as its full collection of slots, featuring Gates of Olympus and the John Hunter series.

The brand will also deliver its live casino products, offering top casino classics and brand-new solutions such as Sweet Bonanza Candyland.

Commenting on the newest extension, Vice President of Latin American Operations at Pragmatic Play, Victor Arias, said:

“Our multi-product portfolio gives operator partners the chance to roll out proven content to players with a wide range of tastes and we’re delighted to sign this multi-product deal with Tower Star.

“We’ve expanded across the entire region rapidly and this marks another exciting step forward for us in Paraguay.”

Marketing Manager at Tower Star, Natalia Cristaldo, says that Pragmatic’s reputation is incredible, and they are happy to be introducing three verticals from them. The company always looks to add new content to its offering, so they look forward to a powerful relationship together.

Pragmatic Play is determined to conquer the LatAm market by signing with the leading providers from the continent. Only recently, the brand has clinched a deal with Locosbet to supply players in South America with its excellent portfolio of games including Crystal Caverns Megaways and Smugglers Cove, as well as John Hunter and Big Bass Bonanza series.

What’s more important, Locosbet users will be able to relish in Pragmatic’s selection of live casino and virtual sports content, which increases in popularity across the LatAm market with top results.

The supplier already produces up to 5 new slots every month, but it is also known for delivering live casino, virtual products as part of its ever-increasing portfolio of games.

The live casino company has also extended its team by appointing Javier Samel as the new Argentina Country Director. Before taking a new position, Samel was working as Head of Business Development LatAm at SportingTech and Operation Manager of Online Gaming Unit at Grupo Boldt. He has more than 12 years of experience in the gambling sector and will contribute to the overall growth of the company across the continent.

Meanwhile, the brand will continue to produce the best-in-class slots, live casino, and bingo solutions for the wider market

Source: “Pragmatic Play Grows Paraguay Presence With Tower Star Deal”. Pragmatic Play. January 19, 2021.