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Pragmatic Play Extends Foothold in East Africa via Odibets Agreement

Posted on November 22, 2021 | 7:34 am

Pragmatic Play, a top-tier provider of casino content to the iGaming industry, continues its expansion to the East African region following the partnership with Kenyan brand – Odibets. 

Based on the terms of the new deal, Odibets players will get access to Pragmatic Play’s slot and live dealer content. This will entail iconic Pragmatic slots such as Wolf Gold™, Sweet Bonanza™, and Gates of Olympus™ as well as the most recent releases such as Day of Dead™, John Hunter™, and the Quest for Bermuda Riches™. 

Live games will include traditional content such as Blackjack, Roulette, and Sic Bo as well as gameshow releases Mega Wheel and Sweet Bonanza CandyLand, which is a live casino variation of the hugely promising slot, Sweet Bonanza™. 

The deal is yet another step from Pragmatic which continues to extend its East African presence where there is already a selection of new partners benefiting from the supplier’s portfolio. 

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Official Comments

Commenting on the new extension, Chief Business Development Officer at Pragmatic Play, Yossi Barzely, said: 

“We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players. 

Country Marketing Manager for, Aggrey Sayi noted:

 “We’re excited to have such a diverse selection of proven player-favorite games to assist in our mission of delivering an enhanced gaming experience to players.”

Meanwhile, the provider continues to enrich its portfolio by adding new titles. The latest in the row is Live casino experience, ONE Blackjack 2 – Indigo. This game includes all basic elements of blackjack, with the introduction of Chroma studio that provides high industry broadcasting standards. This ensures a rewarding live casino experience for all players.

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More Info on the Company

Pragmatic Play is a forward-thinking provider of casino games, focused on delivering mobile-optimized, regulated, and innovative games. Since its establishment in 2015, the brand has been delivering cutting-content titles such as slots, bingo, and live casino games. It also strives to become a leading provider of gaming entertainment in the sector and wider. Pragmatic has already released some of the best games in the market such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Madame Destiny, Great Rhino and Ancient Egypt. It continues producing up to five slots every month and its games are accessible via a single integration.

Source: “Pragmatic Play Expands East Africa Footprint With Odibets Deal”. Pragmatic Play. November 15, 2021.

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