Pragmatic Play Expands its African Presence via Intelligent Gaming

Pragmatic Play has secured another major deal in the market. The company has secured a partnership with Intelligent Gaming to launch its content in Africa. The new deal will see the brand's games available via one of the leading platforms in the local market, Supabets.

The African provider will be the first one to offer Pragmatic’s content on the continent. Supabets is one of the most established and innovative wagering brands and the recent deal will further enhance its position.

Under the terms of the new deal, Intelligent Gaming’s players will get access to Pragmatic Play’s variety of slots including the games from the John Hunter series and Megaways™ releases such as Power of Thor Megaways™. Moreover, the brand will feature a top-tier selection of live content such as blackjack, baccarat, roulette, Mega Wheel, and Mega Roulette alongside the virtual sports portfolio.

Commenting on the new deal, Chief Business Development Officer at Pragmatic Play, Yossi Barzely, said:

“South Africa is yet another region that is key to our development goals so it’s exciting to get on board with a partner such as Intelligent Gaming. Their insight and experience in the market is essential and we’re thoroughly looking forward to working with them.” 

Intelligent Gaming CEO, Marc Plaxton-Harrison notes that Intelligent Gaming is extremely excited to present Pragmatic content to the South African market. The brand is known for its diverse portfolio filled with excellent titles. The entire team has worked very hard to offer unrivaled content and now they look to become the leading provider of entertainment.

Pragmatic will be one of the participants of the Global Gaming Expo (G2E) in Las Vegas. The event will occur between the 4th and 7th of October, at the Venetian Expo. This is one of the most famous symposiums in the United States, gathering stakeholders from all facets of the iGaming industry.

The supplier will send its VP of Latin American Operations, Victor Arias, to attend the event and focus on additional networking and round table affairs. The company has recently participated in other two events, GAT in Colombia and SAGSE Miami, shortly after comeback to in-person conferences.

Pragmatic continues to target the LatAm market as one of the key priorities. It has already clinched several deals with the operators from South America such as a BetDiamond, Loto Giro, Jackbet, and Codere. The brand adds up to five slots per month and its games are easily available via API.

Source: “Pragmatic Play Set For African Expansion With Intelligent Gaming Deal”. Pragmatic Play. September 9, 2021.