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Playtech Prolongs Partnership with Betfred for Four Years

Posted on March 20, 2020 | 10:45 am

Online software provider with an established reputation, Playtech, has just disclosed the extension of gambling cooperation with prestigious UK brand – Betfred. Both providers agreed to continue their partnership until 2024.

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What was Agreed

Award-winning providers of casino solutions decided to prolong its cooperation which will see Playtech delivering its cutting-edge games via the UK company. It will include an exclusive catalog of games like casino, live dealer, bingo and poker.

Two successful operators started the more than auspicious partnership about a decade ago. Starting from that moment, both companies have seen significant success in the gambling market. One of the recent Betfred steps was an extension of its live casino portfolio at Playtech facility in Riga, Latvia.

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Reps’ Reactions

The collaboration comes with optimistic expectations from both sides. Chief Operating Officer at Playtech, Shimon Akad mentioned:

“We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals. Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship and has seen Betfred develop a highly compelling Live offering. We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology”.

Managing Director at Betfred, Rakesh Chablani noted:

“Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated Live Casino space, plus an unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that.”

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The Mission

Playtech is a software and tech provider for global casino operators. It is specialized in producing online gambling content including live casino, bingo, poker, virtual sports, and sports betting chances. Since the first establishment in 1999, the software company has been focused on intelligent and creative solutions across different verticals. It is the creator of an omni channel platform which combines different services including marketing, wallet functionality, CRM and high security of gambling solutions for the online and retail sector. With more than 5500 employees and presence in 18+ countries, the provider looks to increase even more and become the number one platform in the world. It is based in the Isle of Man and a member of the London Stock Exchange.

Source: “Playtech extends exclusive partnership with Betfred until 2024”. Playtech. March 4, 2020.

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