Playtech, a widely acknowledged leader in gambling technology, has embarked on a strategic venture into the betting markets of Georgia and Armenia. This move represents a significant milestone in their ongoing efforts to expand into new markets. The partnership with Adjarabet, a formidable player in the region, underscores Playtech’s dedication to delivering top-notch gaming experiences in diverse locations.
Building upon an already established partnership, this endeavor strengthens Playtech’s ongoing collaboration with Flutter Entertainment, which acquired a controlling interest in Adjarabet back in 2019. This partnership spans various platforms and regions, featuring well-known names like Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.
Adjarabet, widely recognized as the premier online gaming operator in Georgia, also boasts a robust presence in Armenia. Their diverse portfolio encompasses poker, casino games, sports betting, and the highly regarded Betfair Exchange. The synergy between the two signifies a surge in popularity for live casino, a dynamic sector that stands as one of Playtech’s fastest-growing areas.
