Novomatic Marks Great Success at ICE London 2023

Novomatic recently took part in ICE London 2023. This year’s show was one of the busiest and the biggest in the market and the company was happy to secure two awards. Visitors attended the exhibitions across 51,466 square meters of space, with the number of them exceeding 40,000.

The company with brave ideas prepared itself for this amazing show by remodeling its stand and including black elegance and visibility to visitors. Some of the featured products were the land-based casino and AWP products & systems, casino management systems such as biometric technologies for modern access solutions, and safe cash handling solutions. Interested parties could also see top sports betting and iGaming solutions.

NOVOMATIC’s slogan for this ICE was, “BLACK IS BACK,” which is a great way to unveil the global launch of the BLACK EDITION II cabinet series. In addition, the company presented the BLACK EDITION II 1.49J – the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte along with a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style.

The leading casino and iGaming company from Austria received awards for the “Best CMS/Software Product.” The company also introduced new functionalities such as possibilities for automation, analysis, sophisticated performance optimization, responsible gaming and reporting obligations, modern biometric access products, and cutting-edge tracking for live gaming tables.

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Commenting on the latest move, Ryszard Presch, a Member of the Executive Board of NOVOMATIC AG, says that he is delighted with the resonance at the event. It shows that their development strategy regarding the hardware, content, and solutions for the global markets was spot on. ICE London 2023 was a great start to the year.

Johannes Gratzl, Member of the Executive Board of NOVOMATIC AG, noted:

 “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”

Thomas Schmalzer, VP of Global Sales and VP Product Management NOVOMATIC AG, says that this year’s ICE was a very successful show. It was clear on day 1 of the event that the number of people at the stand exceeded that of previous years. User feedback on their portfolio was incredible – and the question they heard most, was: ‘When can we have it?’”

As a reminder, Novomatic is considered the company with the most rewarding work organizations by European Brand Institute (EBI) ranking.

Source: “ICE London 2023 – The biggest gaming show proves major success for NOVOMATIC”, Novomatic, February 16, 2023.