Jun 02, 2026 | 5:18 am
CreedRoomz has expanded its live casino portfolio with the release of Maradona Run, a newly launched game show that incorporates officially licensed rights connected to football icon Diego Maradona.
The supplier described the title as a football-themed adaptation of one of its established interactive game show formats, developed to align with the excitement surrounding upcoming World Cup competition. By securing official rights to feature Maradona, the company aims to offer operators and players a licensed gaming product built around one of football’s most recognizable figures.
The launch continues CreedRoomz’s recent focus on football-inspired content and follows another high-profile collaboration announced earlier this month involving Brazilian football legend Ronaldinho Gaúcho.
The agreement was formally introduced in Yerevan, where Ronaldinho visited CreedRoomz headquarters and production facilities. During the visit, he toured studio operations, met with development teams and participated in filming sessions that incorporated his likeness into the company’s live gaming products.
Football Theme Added to Existing Game Concept
According to CreedRoomz, the underlying gameplay structure of Maradona Run remains unchanged from the company’s existing game show model. The visual presentation, however, has undergone a complete redesign centered on football and World Cup-inspired imagery.
At the heart of the update is a 3D animated version of Maradona, portrayed as a caricature wearing the famous number 10 shirt associated with his playing career. The football legend serves as the central figure throughout the game experience.
The title combines a lottery-style ball draw with an interactive bonus feature designed as an endless runner game. During the primary stage, players can manage up to eight cards while football-themed lottery balls are drawn inside a futuristic studio setting.
Once the bonus round begins, the action shifts from the studio environment to a digital street scene where players accompany the animated Maradona character through a festive course.
Bonus Feature Offers Multipliers and Prize Boosts
The bonus segment replaces traditional collection mechanics with football-themed elements. Instead of gathering coins, Maradona collects glowing soccer balls while running through an obstacle-filled route.
Those collected items provide a range of gameplay benefits. According to CreedRoomz, the soccer balls can unlock payout multipliers, energy boosts that increase movement speed, and prize-doubling opportunities.
The company stated that the game carries a maximum payout potential of up to 10,000 times the original wager.
The experience also incorporates live-hosted elements. A presenter appears alongside the animated Maradona character, interacting with participants in real time as gameplay unfolds.
Players can access three separate bonus ticket categories—Sprint, Trailblaze and Marathon—which provide different routes into the bonus feature and opportunities to pursue larger prizes.
CreedRoomz said the game has been made available immediately to operators connected to its live casino platform.
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Company Highlights Commercial Potential
Armen Mnatsakanyan, head of sales department at CreedRoomz, said the licensed partnership offers operators an opportunity to capitalize on football’s global popularity.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Mnatsakanyan.
“By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The executive noted that the title combines an established game framework with a new football-focused presentation intended to attract both existing casino players and sports fans.
Source:
""Maradona Run" Launched by CreedRoomz as New Live Game Show with Official Rights", creedroomz.com, June 22, 2026.