ICONIC21’s promotional engine will also see enhancements, with new products and tools that enable partners to conduct comprehensive, targeted marketing campaigns. These initiatives are aimed at boosting player acquisition and retention. Moreover, the company will continue to set standards in customer personalization, allowing operators to tailor the live dealer experience to align seamlessly with their brand and meet market-specific player preferences.
Edvardas Sadovskis, CPO of ICONIC21, expressed enthusiasm about the rebranding, stating: "Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success. With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market. Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction."
Previously operating as BETER Live, the company had already made significant strides in the industry with innovative offerings like Gravity Blackjack and Gravity Sic Bo. These games, known for blending traditional gameplay with modern twists, have captivated a wide range of players, establishing a strong foundation for ICONIC21’s future endeavors.
Source:
BETER press release. September 10, 2024.
