Oct 13, 2026 | 5:34 am
iGaming content provider ICONIC21 has signed a multi-vertical distribution agreement with platform supplier Adwa, also known as Advabet, covering the rollout of its gaming portfolio across the platform’s operator network and managed brands.
The agreement will initially introduce ICONIC21 content to Adwa’s business-to-consumer (B2C) brands before expanding distribution across its broader business-to-business (B2B) ecosystem. The planned integration covers slots, virtual games and live casino products, with both companies coordinating a phased rollout.
The partnership gives Adwa access to content from ICONIC21’s portfolio, including titles developed under its Gravity Games brand and the virtual game iDealer Blackjack. The companies have not disclosed a financial value for the agreement or specified a completion date for the rollout.
Agreement Covers Slots, Virtual Games and Live Casino
The collaboration encompasses all major gaming verticals in ICONIC21’s portfolio. Its initial phase will focus on Adwa’s B2C operations, with distribution expected to extend to additional operators and partner brands as the integration progresses.
Content included in the agreement features ICONIC21’s established gaming categories, with Gravity Games among the offerings set to reach Adwa’s network. The portfolio also includes the virtual title iDealer Blackjack, alongside the provider’s live casino games and slots.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: "We're pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration."
The phased distribution plan will require both companies to coordinate the technical integration of the agreed content. The announcement does not identify individual launch dates for specific titles or brands.
Adwa Expands Its Platform Content Offering
Adwa provides customized iGaming platform solutions, including casino technology, gamification features and game integrations. Its services also cover operational support for gaming operators in international markets.
Through the agreement, the company will add ICONIC21’s games to the entertainment offering available across its own brands and partner network. The expansion is intended to increase the range of content accessible through its platform as the rollout moves beyond the initial B2C phase.
Igor Drobaha, Head of Casino at Adwa, said: "ICONIC21's portfolio adds further depth to the entertainment offering available through our platform. We're excited to begin this partnership and deliver new gaming experiences across our brands and partner network."
The agreement reflects the two suppliers’ respective roles in the distribution chain: ICONIC21 provides the gaming content, while Adwa supplies the platform infrastructure and integration capabilities through which operators can access it.
The companies plan to work together throughout the rollout, extending the content offering across the verticals covered by the agreement. Further details on the timing of individual integrations and the number of participating operators have not been announced.
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Both Companies Target Wider Operator Reach
For ICONIC21, the partnership provides an additional distribution channel for its slots, virtual games and live casino products. The provider also offers branded gaming solutions, including dedicated studios and customized games designed around individual client requirements.
Adwa, meanwhile, focuses on adapting online casino technology to the needs of operators, combining platform services with gamification tools and third-party gaming integrations. Its network of managed brands and B2B partners forms the intended distribution base for the new agreement.
The rollout will proceed in stages as the companies integrate the content across their agreed gaming verticals. The initial launch across Adwa’s B2C brands will precede the planned extension to its wider B2B ecosystem.
Source:
ICONIC21 press release, October 15, 2026.