Oct 21, 2026 | 3:12 am
BetGames has extended its exclusive content agreement with Polish bookmaker STS through the end of 2028, securing the continued availability of its Polish Poker title and live studio games exclusively through the operator in Poland.
The renewed agreement builds on a commercial relationship established in 2019. It also sets out plans for further product development, with new releases and updates to existing games scheduled throughout 2027.
Polish Poker was developed specifically for STS and remains a central part of the partnership. The extended terms also cover BetGames' wider live studio offering, giving STS continued exclusive access to the provider's content in the Polish market.
For BetGames, the deal provides a longer-term arrangement with an established local operator. STS, meanwhile, retains access to games that its management identifies as consistent performers on the platform.
Inesa Glazaitė, head of commercial at BetGames, said: “STS has been a strong partner since 2019, and this extension reflects the results our products continue to deliver in the market.
We’re looking forward to working closely with STS through to 2028 and finding new ways to grow together.”
Polish Poker remains exclusive to STS
The agreement preserves STS's exclusive position for Polish Poker in Poland, alongside the provider's live studio-based games. The title was designed specifically for the bookmaker, distinguishing it from other games in BetGames' portfolio that are available to STS customers.
The operator also offers several other BetGames titles, including War of Bets, Bet on Poker and 6+ Poker. These products form part of the broader content selection available to its players.
Michal Kowalski, head of live studio at STS, said the existing games had maintained their position among the platform's more consistent performers.
“Polish Poker and the wider Live Casino games offering from BetGames are among the most consistent performers on our platform.
Extending this agreement until 2028 gives us long-term certainty over products that our players return to again and again and lets us keep building on them with an established, trusted partner.”
The extension gives STS a defined period of continued access to the exclusive content, while BetGames can plan further development around its relationship with the operator. The companies have not specified which new titles will launch in 2027 or detailed the updates planned for existing games.
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Long-term deal builds on STS's market position
Founded in 1997, STS operates across Poland through its online betting platform and a nationwide network of retail betting shops. The company is one of the country's established sports betting operators and has maintained its relationship with BetGames for seven years.
Entain acquired STS in 2023, bringing the Polish business into the international gambling group's portfolio. That ownership provides a broader corporate context for the partnership, although the companies have not disclosed any additional commercial terms associated with the extended agreement.
The renewal focuses on maintaining the existing exclusive arrangement and developing the games offering over the coming years. Neither company disclosed the financial value of the deal.
For STS, the extension secures access to established content through 2028, with planned releases and improvements offering scope to refresh its live casino selection during the agreement. BetGames gains continuity with a partner that has carried its Polish Poker title since its development for the operator.
Source:
“BetGames on LinkedIn“, linkedin.com, October 21, 2026.