Celesta has built a library exceeding 7,500 titles sourced from leading providers. With ICONIC21 now added to that mix, operators connected to the platform can deploy its games through one API. The aggregator’s infrastructure is designed to allow online casinos and sportsbooks to expand their offerings quickly while maintaining system stability.
ICONIC21’s addition strengthens Celesta’s live dealer segment, particularly through the Gravity Series. The supplier has also developed a portfolio of mathematically structured slot and virtual products, including Plinko and Crash, which now become available to Celesta’s operator base. The agreement aims to address demand for content that can appeal to varied player groups across different regions.
Alina Mihaela Popa, chief commercial officer at ICONIC21, described the partnership as a strategic distribution step. “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”
From Celesta’s perspective, the collaboration expands the depth of its portfolio across multiple verticals. Corentin Budny, head of growth & account management at Celesta, said: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analysing those results as we expand our mutual footprint.”
The partnership reflects ICONIC21’s broader multi-product approach. The supplier has sought to position itself as a provider capable of delivering a comprehensive gaming suite, moving beyond reliance on a single vertical. By tapping into Celesta’s international distribution network, the company expects to increase visibility across several regulated and emerging markets.
