ICONIC21 Celebrates Five EGR B2B Nominations and Rapid Market Expansion

ICONIC21 has capped off a remarkable year of innovation and expansion with five prestigious nominations at the upcoming EGR B2B Awards in London this July. The recognition highlights the company’s evolution from a live-only gaming provider into a full-spectrum iGaming force, now offering slots, crash games, and advanced promotional tools—alongside its signature live experiences.

The nominations span several key categories: Best Customer Service – Software and Network Businesses, Social Casino Supplier, Live Casino Supplier, Innovation in RNG Casino Software, and Casino Software Supplier (Under Five Years). These nods underscore the strides ICONIC21 has made in product development, player engagement, and industry impact.

In the Best Customer Service category, ICONIC21 stands out for its personalized approach to partnerships. Each client relationship begins with in-depth conversations, enabling the company to craft bespoke solutions tailored to unique operator needs.

Whether it’s building custom game features or designing branded studio spaces, ICONIC21 avoids generic templates in favor of tailored creativity. As the company notes, “With ICONIC21, there’s no copy/paste.” Its proactive communication model and fast, flexible service model have solidified its reputation as a partner-centric provider that acts as an extension of each client’s team.

With its nomination for Social Casino Supplier, ICONIC21 has been recognized for its purpose-built content for social and sweepstakes environments. Unlike retrofitted offerings, the company’s games are designed from the ground up for this space—ensuring that pacing, user experience, and game logic meet the demands of socially engaged players.

Clients benefit from comprehensive content ranging from high-repeat slots to hosted crash games and Blackjack 360. Multi-table, branded studio setups can be deployed in just a few weeks, fully optimized for the operator’s audience and platform of choice.

Live casino remains ICONIC21’s flagship segment, and the company’s nomination in this category reflects its continued innovation and delivery speed. Titles like Gravity Blackjack—with over 34 million rounds played and half a million unique users—showcase ICONIC21’s ability to blend dynamic gameplay with retention-boosting features like multipliers that don’t disrupt core rules.

Meanwhile, Royal Roulette leverages green screen technology to enable full operator branding. With a focus on rapid customization, localized features, and efficient rollouts, ICONIC21 consistently delivers live content at scale—faster and more affordably than many legacy competitors.

The company’s inventive RNG game Blackjack 360 earned ICONIC21 a nod for Innovation in RNG Casino Software. This title blends fast-paced gameplay with deep customization options, allowing operators to tailor everything from table aesthetics to lighting schemes.

Set against a day-to-night backdrop that shifts with player progress, the game features a seven-seat table format that cultivates a shared, social energy—bridging the gap between RNG speed and live-style engagement.

The Casino Software Supplier (Under Five Years) nomination encapsulates ICONIC21’s transformation. In the past year, the company—formerly known as BETER Live—has broadened its reach across multiple verticals while maintaining a focus on smart, scalable design.

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Its innovative Crash Live product adds a human presenter to deepen the interactive experience, while its broader suite emphasizes mobile-first design, fast load times, and personalized, data-driven game interfaces.

One of ICONIC21’s recent highlights includes the launch of a fully customized live studio for MODO Casino, operated by ARB Gaming LLC. This move brings ICONIC21’s signature live games—Gravity Blackjack, Gravity Roulette, and Crash Live—into a uniquely branded environment crafted specifically for MODO’s U.S.-based social audience.

The project exemplifies ICONIC21’s commitment to blending high-quality presentation with community-driven features, offering a compelling, interactive player experience.

Source:

“5 nominations for ICONIC21“, iconic-21.com, June 6, 2025.