Evoke Secures Strategic Expansion in Romania with Winner.ro Acquisition

Evoke is set to significantly expand its footprint in Romania, following the acquisition of the New Gambling Solutions SRL brand, Winner.ro, for a cash deal valued at €10 million. This strategic move is aimed at consolidating Evoke's presence in the region and enhancing its competitive edge in the European gambling market.

The acquisition is a pivotal step for Evoke as it seeks to merge Winner.ro with its existing Romania-facing business, 888.ro. This merger is expected to position the combined entity as the fourth largest online casino brand in the Romanian market, capturing a 7% market share. The integration of these two powerful brands under the Evoke umbrella is poised to create a robust platform for sustained growth and market penetration.

Evoke's CEO, Per Widerstrom, expressed enthusiasm about the acquisition, stating: "This deal aligns perfectly with our strategy of pursuing low-capital, high-impact opportunities. We've seen considerable success in Romania, a market that presents exciting growth prospects. The merging of Evoke and Winner.ro will fortify our market position as we strive for continuous growth and increased market share."

In terms of leadership, Nicklas Zajdel will continue to serve as the CEO of Winner.ro, ensuring continuity and stability in the management team. Under his leadership, Winner.ro has demonstrated strong performance, notably achieving a gross gaming revenue of approximately €19 million in the first half of 2024.

The operational transition will see the combined business leveraging the third-party Newton platform, renowned for its highly localized technology, product offerings, and player engagement strategies. This technological backbone will support the merged entity in delivering superior gaming experiences tailored to the Romanian market.

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Post-acquisition, the integrated business will be supported by Evoke’s extensive team, which now encompasses 500 employees within Romania. This consolidation of talent and resources is anticipated to drive synergies, enhance operational efficiencies, and foster innovation across the board.

Evoke's proactive approach to market expansion through strategic mergers and acquisitions highlights its commitment to not only enhancing its service delivery but also securing a dominant position in the global gambling industry. The company's focus on integrating strong brands with complementary strengths is a testament to its strategic foresight and dedication to long-term success.

Source:

“Evoke expands Romania presence with €10m Winner.ro acquisition“, igamingbusiness.com, August 23, 2024.