Jun 26, 2026 | 7:43 am
Imagine Live has entered into a new partnership with EveryMatrix that will see its live casino portfolio added to one of the industry's largest content distribution platforms, expanding the supplier’s access to operators across several regulated jurisdictions.
Under the agreement, Imagine Live’s products will be made available through the EveryMatrix platform, allowing the company to connect with a broader network of operators through a single integration. The rollout will initially focus on regulated markets in Romania, Greece, and South Africa, where the content will be offered to Tier 1 operators.
The partnership forms part of Imagine Live’s ongoing strategy to increase its presence in regulated gaming markets and strengthen relationships with established technology providers that can facilitate large-scale distribution.
Access to Established Operator Network
EveryMatrix has built a substantial presence within the business-to-business iGaming technology sector, providing operators with access to content from numerous game suppliers through its aggregation platform. The company serves a global network of regulated operators and has become one of Europe’s most recognized technology providers in the online gaming industry.
For Imagine Live, the agreement creates an opportunity to introduce its content to a wider range of operators without requiring separate integrations for each partner.
Commenting on the deal, Nadiya Attard, Chief Commercial Officer at Imagine Live, highlighted the scale of EveryMatrix’s distribution capabilities.
“EveryMatrix has built something that very few companies in this industry can match: a genuinely large-scale distribution network that operators actually trust. Getting our content onto their platform means we can reach a much wider audience of quality operators across regulated markets, and do it efficiently. This is exactly the kind of partnership that supports the way we want to grow.”
The partnership is expected to help accelerate the supplier’s expansion efforts in key jurisdictions while increasing the availability of its live casino products among established operators.
Shared Focus on Regulated Markets
Both companies emphasized the importance of regulated gaming environments as part of the agreement.
Imagine Live has focused much of its recent growth strategy on expanding within licensed markets, while EveryMatrix continues to strengthen its content offering for operators operating under regulatory frameworks around the world.
Stian Enger, CEO Casino at EveryMatrix, said the supplier’s content was a strong addition to the company’s platform.
“Imagine Live brings something distinctive to our platform. Their live casino content is built to a high standard, and their approach to regulated markets aligns well with how we work with operators. We are pleased to add them to our portfolio and look forward to seeing their content perform across our network.”
The addition of Imagine Live’s portfolio further broadens the range of live casino products available through EveryMatrix’s aggregation network.
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Expansion Efforts Continue Across Multiple Regions
The EveryMatrix agreement follows another recent partnership announced by Imagine Live as the company continues to pursue growth opportunities in international markets.
Earlier this month, the supplier reached an agreement with Brazilian gaming and betting company Ana Gaming. That arrangement will bring Imagine Live’s live casino products to several brands operated by the group, including 7K Bet, Cassino Bet, and Vera Bet.
Through the Brazilian partnership, players will gain access to a selection of live dealer games, interactive game show content, and dedicated gaming tables designed for local audiences.
The agreement with Ana Gaming supports both companies’ ambitions within Brazil’s regulated gambling sector while helping Imagine Live strengthen its footprint across Latin America.
Source:
“Imagine Live on LinkedIn“, linkedin.com, June 25, 2026.