EveryMatrix Expands Partnership with Norsk Tipping in Landmark SlotMatrix Deal

EveryMatrix has secured a significant expansion of its collaboration with Norsk Tipping, Norway’s state-run gaming operator, through its largest-ever SlotMatrix deal. The new agreement follows a competitive public procurement process, reinforcing the longstanding relationship between the two companies.

Under this deal, EveryMatrix’s aggregation platform, SlotMatrix, will deliver a wide selection of premium third-party online casino titles along with new and existing in-house games from its studios. This includes content from Fantasma Games and Armadillo Studios, with game production expected to increase in 2025.

Additionally, EveryMatrix will supply third-party content for Yezz, Norsk Tipping’s collection of mobile-first casual games. Designed for next-generation players, these games offer extended session durations and engaging mechanics tailored to a broader audience.

The relationship between Norsk Tipping and EveryMatrix dates back to 2016 when the two companies first partnered on content integration through the CasinoEngine platform. Since then, EveryMatrix has played a key role in enhancing Norsk Tipping’s casino offerings, delivering a variety of top-performing titles to its players.

Ebbe Groes, CEO and Co-Founder of EveryMatrix, emphasized the importance of this extended collaboration: “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration and we look forward to even more years working together.”

Norsk Tipping, which operates across retail and online gaming sectors, remains a market leader in Norway. Its portfolio includes lottery games, scratch cards, sports betting, and online casino offerings. Profits generated from Norsk Tipping’s operations are directed toward supporting sports and cultural initiatives in Norway, aligning with its long-standing mission since its establishment in 1948.

Top Blackjack casinos

Overall Rating

100

Visit Casino Read Review

Overall Rating

97

Visit Casino Read Review

Overall Rating

96

Visit Casino Read Review

The extended agreement is expected to enhance Norsk Tipping’s gaming portfolio, with EveryMatrix’s expertise contributing to a well-rounded content strategy. Lars Martin Ottesen, Norsk Tipping’s Casino Product Manager, highlighted this commitment: “We are glad to extend our partnership with EveryMatrix to be able to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”

Additionally, Svein-Erik Sæther, Product Manager for Yezz at Norsk Tipping, expressed enthusiasm for further developing the category with EveryMatrix’s support: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”

EveryMatrix continues to expand its influence in the global iGaming industry, providing modular and scalable solutions to Tier 1 operators worldwide. With a presence in 15 countries and a growing portfolio of casino, sports betting, and payment solutions, the company remains a key technology provider in regulated markets.

The supplier’s platform has a very important live casino component, powered by agreements with top-tier providers of live dealer games, including Evolution, Pragmatic Play, Playtech, Ezugi, and 7Mojos.

Source:

“EveryMatrix wins Norsk Tipping casino & eInstant RFP in largest ever SlotMatrix agreement“, everymatrix.com, January 30, 2025.