STS Group Expands BetGames Content Cooperation

STS Group has signed an agreement to proceed with its cooperation with TV Zaidimai for BetGames’ content.

Based on the enhanced partnership, STS will continue to be Poland’s only brand providing BetGames’ live dealer solutions. This new deal also involves an agreement to extend its existing game portfolio.

At the moment, BetGames’ portfolio, including virtual sports, makes up over 10% of STS Group’s net gaming revenue (NGR), taking this extended cooperation to another level.

An extended license agreement involves access to different betting products as well as live dealer games, such as poker and baccarat. Moreover, TV Zaidimai and STS will extend their non-English language suite after they started a “Polish table” project for poker in 2020.

Speaking on the latest move, Mateusz Juroszek, CEO of STS Holding, said:

“We are not only the largest but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland.” 

“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players.”

On the other side, Andreas Koeberl, CEO of TV Zaidimai, notes that the company is delighted to boost and deepen the fruitful agreement for the long term. STS is the market leader in Poland, but also the innovative provider in the region and beyond. It is also an ideal match for them to create a challenging market and bring great success for both parties.

More on Recent Steps from the Brand

BetGames.TV continues to enhance its position in the market while signing with some of the most innovative brands in the world. The company has just secured a deal with Avento to supply all its titles to the operator group, including popular lottery games and Wheel of Fortune.

The deal is right in time for Avento after the brand recently presented a simplified bet slip for both Wheel of Fortune and Classic Wheel titles providing players with an enhanced gaming experience. It has also introduced better features to its Dice Duel game.

BetGames is a top-tier creator of betting and live dealer solutions that entertain players and make their experience unforgettable. It is known for its unique approach while delivering funny, safe, reliable games with an accent on entertainment and low-risk betting. The company is headquartered in Vilnius, Lithuania, with a Malta-based hub and it has more than 250 professionals.

Source: “STS Group Extends BetGames Content Partnership”. European Gaming. May 20, 2022.