Pariplay Boosts Presence in Spain and LatAm via Codere Online

Pariplay, one of the leading aggregators in the sector, has just concluded an agreement with Codere online to spread its presence in LatAm and Spanish markets.

Under the terms of the deal, a famous aggregator will include its content via three casino sites in Mexico, Spain, and Colombia.

Codere Online is an already established provider of casino content and a leader in Spanish-speaking countries including Europe (Spain and Italy) and the Latin American market (Argentina, Mexico, Colombia, Panama, and Uruguay).

Pariplay has started the year with ambitious plans and has already expanded in Mexico. With the latest agreement, its powerful catalog of titles will be available to more customers throughout LatAm and platforms such as CODERE.mx and CODERE.co.

The recent agreement will also see Pariplay providing content to Spain via CODERE.es. The local market is one of the fastest-growing in the sector, with 12.5% year on year growth in revenues in the first quarter of 2020. Meanwhile, the brand will continue to target new markets thanks to the powerful content from the Fusion and Ignite Studio development program.

Commenting on the recent expansion, Pariplay’s Chief Commercial Officer and Manager Director Malta, Christine Lewis said:

“We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”

COO at CODERE Online, Moshe Edree added:

“We’re thrilled about this deal with Pariplay as its industry-leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion™ aggregation platform in the Spanish market will help us to enhance our customer-centricity and innovation, further amplifying our standing as a market leader.”

Source: “Pariplay Inks Deal with Renowned CODERE Online to Solidify Presence in LatAm and Spain”. Pariplay. October 5, 2020.