ORYX Gaming, a part of Bragg Gaming Group, has closed a deal with Blue Guru Games to introduce multiple exclusive games from the brand-new studio.

Based on the terms of the new deal, the studio will work on creating fresh and special content for the European iGaming region as part of the Blue Horn distribution strategy. The first title, Nemean Lion, will be accessible to ORYX’s full brand network.

Established by a team of industry experts, Blue Guru strives to connect different stories from history, esoteric traditions, and mythology in order to create enjoyable, fantastic, and entertaining games for players.

Blue Guru is yet another brand that will work on the creation of games through ORYX’s Blue Horn program. The latter allows operators to easily access special content with one contract and simple integration.

Aligning Approaches

Commenting on the latest deal, Group Director of Content at Bragg, Doug Fallon, said:

“Blue Guru has assembled a strong team of talent and their approach to game design aligns incredibly well with our portfolio approach. The Blue Guru games mix several unique designs with a great artistic storyline cumulating into products that are very complementary to our own games in development. “

The company is always looking for brands that provide value and bring something innovative to the market. They have high expectations for the cooperation with Blue Guru and they are ready to introduce them to European and American partners across the globe.

CEO at Blue Guru Games, Andrew Braithwaite, says that since they announced their presence last year, they have received great feedback and interest in their content, and the agreement with ORYX is an essential step as they are ready for the journey to provide exclusive and special games that provide regular entertainment. The company is very excited about this deal and can’t wait to introduce its first title with the Blue Horn program.

More Info on the Brand

ORYX is a premium provider of a turnkey product, involving omnichannel retail, and mobile and online iGAMING PLATFORM, ORYX HUB. This is an advanced aggregator, integration, and marketing platform, delivering sportsbooks, lottery and marketing services.

It has 15+ years of experience in the sector which helps clients in saving their nerves, endeavors, time, and cash. Oryx Gaming is compliant, regulated, and certified B2B provider and has licenses from the UK Gambling Commission and the Malta Gaming Authority. It has offices in Slovenia, Malta, the UK, and the USA.

Source: “Bragg’s ORYX Gaming Welcomes Blue Guru Games as New RGS Partner”. Oryx Gaming. February 7, 2022.