ORYX Gaming Extends Dutch Presence via Fair Play Launch

ORYX Gaming, a part of Bragg Gaming Group company, has just included its content via Dutch brand Fair Play, further boosting its foothold in the emerging region.

Following the new deal, the brand’s players will have access to titles from ORYX’s exclusive RGS partners and releases from its in-house portfolio, including the recently added hit Atomic Slot Labs.

Fair Play is a fast-increasing platform in the Netherlands, known for operating casinos and slot machine arcades across the country for over 35 years. Its online platform went live following the launch of the Dutch market last year. Players now can enjoy different content suited to the preferences of different sorts of players.

This agreement is the latest in a line of important deals that Bragg has secured in the jurisdiction. It already has a vital role in Bragg’s growth strategy, with the Netherlands now being the first market for the company.

According to the recent figures disclosed by the Dutch regulator, GGR for the iGaming industry was worth more than US$200mn (EUR 185m) in the last quarter of 2021. This shows even greater potential for future growth as the market opens.

Commenting on the new launch, Chris Looney, Chief Commercial Officer at Bragg, says that Dutch iGaming has been exceeding their expectations and in a short period of time they have established themselves as a top platform and content provider in the region. Partnering with a famous operator like Fair Play will cement their position and they look forward to working with a brand of their stature and history as they present content.

Pascal Janshen, Business development manager at Fair Play, noted:

“Bragg’s games are of high quality, offering a great blend of entertainment and engagement. We know their portfolio is performing well in the Netherlands and we are thrilled to now be able to provide our players with their proven titles and further enhance the gaming experience that our customers have come to expect when entering our online casino.”

ORYX Gaming is a top provider of turnkey solutions, an omnichannel retail, mobile, and online iGAMING PLATFORM, ORYX HUB, a progressive content aggregator, and marketing platform and content aggregation platform. It is also known for extraordinary services in the sportsbook, lottery, and marketing fields. Thanks to more than 15 years of experience in the sector, the company saves users’ time and efforts.

Source: “Bragg’s ORYX Gaming Expands Dutch Footprint with Fair Play Launch”. Oryx Gaming. June 23, 2022.