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Groove Strikes Agreement with RubyPlay

Posted on May 13, 2022 | 10:29 am

Platform and aggregator, Groove, has just announced its extended collaboration with an innovative company to enter the slots industry, RubyPlay. The latter is a leading provider of online slots serving more than 600 casino brands and millions of players every month.

RubyPlay’s slots are great casino games, having many fans in different markets with some of its titles icnluding Mayan Cache, a 5×3 slot filled with bonus elements such as Bonus Spins, Super Bonus Spins, and Jackpot Mania. It also includes Loco Habanero, Vegas No Limit Wins, Book of Riches Deluxe, Elephant Stampede, Zeus Rush Fever, Grand Express Action Class, New Year Rising, and Adventures of Li’l Red. Some of the newest games from the brand will be Golden Forge, and Diamond Explosion 7’s.

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Beyond the Ordinary

Focused on creating mobile-optimized slots with incredible features, RubyPlay has introduced features such as ‘shake-shake’ in the game Shake Shake Leprechaun, where players shake their smartphones to get bonuses from a rainbow. This title also includes other fun game features paired with top math models. Its team is expert in creating some of the most powerful slots in the market.

Groove Gaming, on the other side, is an innovative gaming brand offering different solutions across several verticals such as casino games, sportsbooks, bingo, and lotteries. It is also known for GrooveHub, which provides API and immediate access to top suppliers in the industry, and GrooveOn, a back-office that powers performance.

Official Statements

Commenting on the latest deal, Daniel Louie, Game Designer at RubyPlay says that their new mobile-first attitude to game design is available in games such as Roman Legend. The main protagonist, a Roman Centurion, enhances in size on-screen as the title progresses, extending more and more across the screen, and enhancing the excitement for players. This is a perfect example of how they as gamblers create a title for other users.

On the other hand, Matthew Gera, RubyPlay’s Commercial Director said:

“With Groove the numbers are good, the customer service team are fantastic, and the account management is very responsive, everything is delivered to a ‘T’. With Groove’s robust operator cluster and international reach, we are sure that our next generation of games will help enrich their platform while we get the reach and distribution network that they have patiently built over the years.”

Yahale Meltzer, COO at Groove, added that “RubyPlay matches our ambition to bring high-quality products to the suite, strong performers that are innovative and filled with great features such as Jackpot Mania. RubyPlay has a strategy that makes sense and they should be getting 17 new releases from them during the year.”

Source: “Groove find their groove with RubyPlay”European Gaming. May 11, 2022.

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