Greentube Expands its Reach in Spain via 777.es

Greentube, part of NOVOMATIC Digital Gaming and Entertainment, has inked a deal with Spanish brand Casino777.es to distribute its suite of premium content in the country.

Under the terms of the new deal, a selection of the developer’s releases, including land-based hits Book of Ra™, Sizzling Hot™ and releases from the Cash Connection™ and Diamond Link™ series will go live via 777.es for the very first time.

The integration of Greentube’s casino content has been possible through the Gaming1 platform, further boosting the brand’s position as the most successful company in the already-established Spanish casino market.

The brand delivers its content to many operators across the Spanish market and its titles are popular with local audiences. The additional bolstering of its position in Europe comes hot on the heels of latest deals accomplished in both Germany and Latvia.

Speaking on the new deal, Andy Duschek, Sales & Key Account Manager at Greentube, says that Spain is a leading market for the company, and they have already secured a great deal of success in the country, it is great to have gone live with a brand of the standing of 777.es. The launch provides the company with a chance to build a strong heritage in Spain, accomplished through the NOVOMATIC’s land-based suite, and they look forward to seeing how users react to the content.

César Paredes, Country Manager at 777.es noted:

“Greentube’s content is synonymous with success and quality, with the brand delivering slick games that have a firm footing in Spain. Delivering first-class entertainment for our players is our core skill and so working with high-class providers like Greentube is essential for us going forward. This launch enables our players to enjoy entertainment that will be familiar to many of our customers, and we are sure that the partnership between our two companies will be fruitful for all.”

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Greentube recently secured another important deal in the market thanks to the acquisition of the software manufacturer Ineor.

Per the deal, Greentube obtains 80% of the shares of the Slovenian company, aiming to continue with new acquisitions and incorporation of new software development solutions and other resources for the whole Greentube group worldwide. The takeover also involves the online casino and sportsbook vertical of Ineor, the brand’s successful technology partner.

Ineor is a cutting-edge company from Ljubljana, focused on computer programming. It is also an expert in software manufacturing. Currently, it provides its progressive software development services and top digital solutions to leading companies.

Source: “Greentube expands Spanish footprint by launching premium content with 777.es”. Greentube. April 6, 2023.