Digitain, a leading technology provider in the iGaming industry, has obtained a B2B license from the Hellenic Gaming Commission, marking a significant expansion in the European regulated market. This development comes shortly after the introduction of Digitain’s innovative Centrivo CRM platform, designed to enhance operator capabilities in player engagement and marketing.
Iain Hutchison, Chief Revenue Officer at Digitain, expressed enthusiasm about the new license: “We are delighted that we have attained our B2B license from the Hellenic Gaming Commission. This achievement reflects our commitment to regulatory compliance and the high standards of our platform technology. We are excited to make our award-winning sportsbook and Centrivo platform available in the Greek market, one of continental Europe’s largest and growing regulated markets.”
In addition to the licensing news, Digitain recently unveiled its Centrivo CRM platform, a cutting-edge marketing technology tool tailored for today’s iGaming operators. The platform enables seamless integration of all player-related touchpoints into a single hub, facilitating personalized player engagement and efficient management of player data and preferences. This integration is crucial for operators aiming to optimize marketing strategies and boost player retention.
Edmond Ghulyan, Digitain’s Group Chief Strategy Officer and Chief of Centrivo Product, highlighted the importance of the new platform: “CRM is essential in iGaming for effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to achieving revenue goals. Our Centrivo CRM platform allows operators to centralize all player data, creating targeted campaigns for various player lifecycle phases, from onboarding to reactivation.”
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