BetGames Hires Adam Lahouiri as Head of Product

BetGames, a prominent live dealer and betting games provider, has appointed Adam Lahouiri as its new Head of Product, taking charge of the company’s content development initiatives.

Lahouiri joins BetGames from Entain, bringing with him a wealth of industry experience and insights. His primary focus will be supporting BetGames’ ambitious rollout of fresh and innovative casino content. Additionally, Lahouiri will explore ways to optimize and enhance the existing product lineup and customer development tools.

Lahouiri’s impressive track record includes leading key product developments in the past. Notably, he played a crucial role in conceiving and creating successful live dealer games and launching Ladbrokes’ live lobby platform, Game Show World, in collaboration with Entain’s in-house product team. As part of its accomplished commercial team, responsible for driving revenue and player growth across its portfolio, Lahouiri’s efforts will be in sync with BetGames’ strategy of catering to the evolving preferences of modern players.

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In his new role, Lahouiri will strive to maintain his track record of innovation, introducing unique and familiar game styles to the market. The aim is to uphold BetGames’ reputation as a leading provider of bespoke studio content, known for fostering player loyalty and extended engagement.

Ian Catchick, Chief Product and Business Development Officer, expressed enthusiasm about the appointment, stating that Adam’s inclusion in their team will significantly boost their product development efforts. They look forward to leveraging his skills and knowledge to create new live and RNG content that aligns with the changing needs of players. The goal is to solidify their position as the industry’s top-tier provider of captivating studio content.

Adam’s new role is seen as an excellent opportunity to drive growth and revenue for BetGames. The company aims to offer long-term, sustainable entertainment to players and create live dealer and betting games that stand out in excitement and engagement. A warm welcome to the team, Adam!

On the other hand, Adam Lahouiri, Head of Product at BetGames, added:

“Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for.

“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.

“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of Live Casino experiences.”

Source: “BetGames appoints Adam Lahouiri as new Head of Product”, europeangaming.eu, July 18, 2023.