Pragmatic Play will use ICE Barcelona as the stage to present its full 2026 product roadmap, outlining upcoming developments across slots, live casino, arcade titles, and its sportsbook offering. The iGaming supplier plans to showcase new content launches alongside the latest iteration of its Drops & Wins promotional campaign, continuing momentum built during a year of sustained expansion.

The exhibition follows a strong 2025 for the provider, during which it released more than 100 network slot games, expanded its game show catalogue, and entered the arcade vertical. Company representatives say ICE Barcelona will mark the beginning of another active development cycle, with new titles and technology positioned across multiple product categories.

Expansive stand and integrated showcase

Pragmatic Play’s presence at ICE Barcelona will center on a large-scale stand designed to deliver a fully integrated experience. Covering more than 1,750 square meters, the space will feature 100 screens powered by over 150 million pixels, including two large-format displays. The stand will incorporate visual elements drawn from the provider’s game portfolio, with characters and themes featured throughout.

A central attraction will be a candy-themed installation featuring more than one tonne of sweet treats. The stand will also include a dedicated Pragmatic Play Sports area displaying football memorabilia, linking the company’s gaming products with its growing sportsbook operation.

The provider’s portfolio will be distributed across stands 2P30, 2P50, and 2P70. Featured slot releases will include Jelly Express and Sugar Rush Super Scatter, both additions to its sweet-themed lineup. Other titles on display will include Joker’s Jewels Hold & Spin, an extension of an established franchise, and Zeus vs Hades – Gods of War 250, which follows the original release from 2023.

Live Casino growth and new vertical expansions

Live Casino content will form a significant part of the 2026 roadmap presentation. Over the past year, Pragmatic Play has added more than 150 live dealer tables, including 55 localized tables designed for specific regional markets. This rollout has been supported by new studio openings in Serbia and Colombia, as well as the deployment of Smart Studio technology that has enabled the delivery of more than 800 customized tables for operators.

The company has confirmed plans to continue this expansion in 2026, with additional Live Casino studios scheduled to open, including one in Brazil. Upcoming live casino content will include Gates of Olympus Roulette, which extends an existing Greek mythology intellectual property into a new format.

This title will join other live casino releases highlighted during the event, such as Color Game Bonanza, Crystal Roulette, and the newly introduced Flow Blackjack tables. The Flow Blackjack concept applies contemporary design to traditional blackjack mechanics while retaining familiar gameplay rules.

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Arcade titles, promotions, and sportsbook presence

Beyond its core verticals, Pragmatic Play will also present new arcade products, including Plinko+ and Chicken+. Chicken+ is described as a fast-paced title inspired by retro design, built around straightforward mechanics and cash-out risk decisions.

The provider will also promote the latest season of Drops & Wins, which offers up to €25,000,000 in Weekly Wheel Drops and Daily Tournaments. The promotion represents the largest provider-funded prize pool currently available in the industry and remains a key component of Pragmatic Play’s partner engagement strategy.

Pragmatic Play Sports will also maintain a visible presence throughout ICE Barcelona. The sportsbook division plans a series of on-stand activities, including a scheduled Q&A session with footballer Clarence Seedorf.

Reflecting on the company’s recent performance and upcoming plans, Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “2025 was a landmark year for Pragmatic Play, with our strength across multiple product verticals reflected in record player activity and the receipt of 39 industry awards.

2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona. We’re looking forward to showcasing our newest games, including Chicken+, Jelly Express, Color Game, and Fortune of Olympus Roulette, and demonstrating how we plan to deliver bigger, bolder, and more exciting experiences for our partners and their players.”

Source:

“Pragmatic Play To Showcase Star-Studded 2026 Lineup At Ice Barcelona“, pragmaticplay.com, January 16, 2026.