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Playtech Signs Deal with 10Bet into Sweden

Posted on February 5, 2024 | 7:01 am

Playtech has marked another important milestone in the market. The company launched its Sportsbook with the international online gaming platform 10bet in Sweden.

After tremendous success in the UK market for over two decades, 10bet uncovered Playtech as the new sports betting solutions provider for UK operations in June 2023. This promising partnership has expanded to Sweden, where customers can take advantage of Playtech’s Sportsbook, which delivers real-time news, stats, and analysis, being part of a one-of-a-kind customer experience.

Playtech’s Sportsbook enables 10bet to adapt and bolster communication with its users, facilitating a smooth user experience. The enhanced scope for bonusing as part of an extended offer is even more important for players.

This collaboration’s prominence comes together with the increasing popularity of sports contests in both the UK and Sweden.

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A Major Influence

Regarding the new deal, Sergey Harutyunyan, VP of Sales and Customer Development at Playtech, says it’s great to see the Sportsbook’s influence on 10bet and its customers. 10bet has become a reliable and trustworthy online platform committed to providing its customers with a fun and safe environment. With a strong focus on customer satisfaction, they are dedicated to continuous innovation and responsible gambling while delivering an unparalleled player experience. This has been a significant development for the Sportsbook, and they can’t wait to see what the partnership will bring.

Yuval Klein, 10bet Spokesperson, said:

“We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s Sportsbook has been a great move for 10bet players. We look forward to our continued collaboration and shared success with Playtech over the coming months and years.”

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About the Company

Playtech is a forward-thinking online gaming software supplier and part of the London Stock Exchange Main Market. It offers some of the best solutions for top-notch operators in the market. Since its establishment in 1999, the company has gone from strength to strength and established itself as a true leader in the industry. The vision of Playtech is to be the tech partner of choice for global betting and gaming brands, providing a secure, more appealing, and entertaining betting experience, boosting a more responsible industry.


“Playtech and 10bet’s Partnership Expands into the Swedish Market”,, February 1, 2024.

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