Sep 29, 2026 | 2:48 am
Evolution has introduced a new online slots studio aimed primarily at the North American market, expanding its portfolio of gaming brands as the company continues to increase its focus on the United States and Canada.
The new brand, called Spinning Whale, has been developed to create slot content tailored to the preferences of North American players while also maintaining appeal for audiences in other regulated markets. The launch adds another dedicated studio to Evolution’s growing slots division, joining existing brands including NetEnt, Red Tiger, Big Time Gaming, Nolimit City and Sneaky Slots.
The company said the new studio will provide a platform for developing games designed specifically around the themes, mechanics and gameplay styles favored by players in North America.
Spinning Whale enters the market with its first release, 888 Dragon's Fortune Hold'n'Win, an Asian-themed slot inspired by traditional land-based casino games and adapted for online play. Evolution plans a broader rollout of the title across its North American network in November, while additional releases under the Spinning Whale label are scheduled for 2027.
All games developed by the new studio will be available exclusively through Evolution’s One Stop Shop (OSS) platform, allowing operators to access the content through a single integration alongside the supplier’s wider portfolio of casino products.
North America at the Center of New Brand Strategy
Evolution executives said the launch reflects the importance of North America within the company’s long-term growth plans.
Jacob Claesson, CEO Evolution North America, said: “North America is a key market for Evolution, and we see significant opportunity to continue growing our online slots business here. We know that players in the US can have different preferences when it comes to themes, volatility, mechanics and visual style. Spinning Whale will allow us to increase the number of games we release with the US player perspective in mind from the outset, helping us get more of the content players love in front of them.”
Claesson said the company spent significant time examining player preferences and market trends before creating the new brand.
“We have spent considerable time looking at what players in this market enjoy and where we see the market heading. Spinning Whale is a direct response to that opportunity. While we expect many of these games to resonate with players well beyond North America, we are particularly excited about the potential for the brand in the US.”
According to Evolution, Spinning Whale will complement its existing studios rather than duplicate them, broadening the range of content styles available across the group’s slot portfolio.
Expanding the Evolution Slots Portfolio
The supplier said one of the key objectives behind the new studio is to offer a distinct identity that can serve different player preferences and operator needs.
Malcolm Mizzi, Head of Commercial Operations of Evolution RNG, said: “Spinning Whale adds another distinct proposition to Evolution's slots portfolio. Our strength lies in having a range of brands, each with its own identity, mechanics and approach to game development, allowing us to create a broader range of content for operators and their players rather than trying to make one style of game fit every player.”
Mizzi added that the company sees opportunities for the studio beyond its initial target market.
“Spinning Whale expands that range further and gives us another strong platform from which to continue growing our slots offering. While the US is the initial focus for Spinning Whale, we see strong potential for its games across our global network.”
The launch continues Evolution’s strategy of maintaining multiple development studios, each focused on different game styles and player segments. By creating a dedicated brand centered on North American tastes, the company aims to increase the volume of content specifically developed for that audience.
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New Studio Launch Follows Recent Product Expansion
The arrival of Spinning Whale comes as Evolution continues to broaden its overall online casino portfolio.
Recently, the company expanded its live casino lineup with the release of Disco Balls , a game-show title that combines live entertainment elements with lottery-style ball draws. The game introduces a system in which multipliers develop throughout the primary round, a feature Evolution describes as a first for its portfolio.
Disco Balls also incorporates progressive multiplier mechanics and bonus features capable of increasing payouts to as much as 10,000x. The title carries a disco-inspired theme and reintroduces Mr Funky, a character previously associated with Evolution’s Funky Time game show.
According to the supplier, the game blends numbered ball-drawing mechanics with multiple betting options and evolving multiplier features designed to remain active throughout gameplay.
Source:
"Evolution launches Spinning Whale, a new US-focused slots studio", evolution.com, September 29, 2026.