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Pragmatic Play Strengthens Position in Brazil with bplay Collaboration

Posted on May 14, 2024 | 11:46 am

Pragmatic Play, a prominent content supplier in the iGaming sector, has inked a new agreement in Latin America, this time with leading operator bplay, aiming to fortify its foothold in the rapidly growing Brazilian market.

The incorporation of Pragmatic Play’s acclaimed products into bplay’s gaming portfolio will enable its customers to access a variety of slots, live dealer games, and Virtual Sports content, featuring popular titles like Gates of Olympus, Blackjack X and Vegas Ball Bonanza.

In total, bplay will gain access to over 300 slot titles, alongside top-notch Virtual Sports offerings and award-winning live casino games, positioning itself to thrive in the dynamic Brazilian market.

This agreement marks the latest milestone for Pragmatic Play in Latin America, showcasing its ongoing expansion efforts in the region, which align seamlessly with the company’s robust growth strategy.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay underscores Pragmatic Play’s commitment to delivering unmatched gaming experiences to players in key Latin American markets, showcasing our success in expanding our commercial presence in Brazil.”

Leopoldo Saravi, Product Manager at bplay, commented: “Teaming up with Pragmatic Play represents a significant advancement for us as we strive to offer premier entertainment to our players throughout the Brazilian iGaming landscape. Pragmatic Play’s continually expanding portfolio already resonates strongly with players on the continent, so integrating its titles into our platform will enhance our overall offering and cater to the evolving preferences of our customer base.”

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A Powerful Global Supplier

Pragmatic Play’s journey began in 2013, primarily dedicated to slot games. In 2018, the company expanded into the live casino realm through the acquisition of Extreme Live Gaming, a renowned UK-based developer of live casino titles.

This strategic move propelled Pragmatic Play’s growth, diversifying its offerings to include a wide range of live casino games alongside its already extensive collection of online casino offerings. Utilizing its innovative capabilities, the company transitioned some of its successful slot game titles into prominent live dealer experiences, exemplified by Sweet Bonanza Candyland.

At present, Pragmatic Play’s live casino portfolio features over twenty distinct titles, offering a spectrum of entertainment from captivating game shows like Vegas Ball Bonanza to innovative versions of classic casino favorites such as Lucky 6 Roulette.

With certifications and licenses across more than twenty jurisdictions, Pragmatic Play has received recognition through numerous awards for its products, available in 33 languages across both mobile and desktop platforms. The company maintains a robust release schedule, unveiling up to eight new slot titles monthly, while also offering Live Casino and Bingo products.



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