Pragmatic Play Boosts its Presence in Africa via Pridebet

Prominent content provider, Pragmatic Play, has expanded its presence in Africa through a multi-product agreement with PrideBet.

Under the terms of the deal, the Ghana-based sports and casino platform will be able to offer Pragmatic’s suite of slots, including the Big Bass™ series, recent addition The Knight King™, and the multi-award-winning title Gates of Olympus™ and Sugar Rush™.

Additionally, PrideBet’s users can access Pragmatic Play’s full virtual sports collection, which includes top-tier sporting titles that provide realistic and immersive experiences with a real-time physics engine. This is yet another important deal for the developer as it looks to establish its position in regulated markets across the world and the entire African continent.

Commenting on the new deal between the two brands, Irina Cornides, Chief Operating Officer at Pragmatic Play, says that the company is delighted to welcome PrideBet to its ever-expanding client base. Ghana is one of the hugest and most regulated markets in Africa. With customer protection and sustainability being top priorities for Pragmatic, this deal represents an excellent chance for the brand to expand its presence on the continent.

Kwadwo Amaning-Kwarteng, Country Manager at PrideBet Ghana, said:

 “We see Pragmatic Play as a strategic partner in our strong ambition to become the premier sports betting and gaming destination for players in Ghana and beyond.Pragmatic Play will provide PrideBet Ghana with quality slots and virtual sports content alongside our sports product. We want to truly stick to our slogan that at PrideBet – Together We Play, and bringing in elite-level content will allow us to attract even more fans of both verticals.”

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Pragmatic Play is a leading provider of online casino games, offering a diverse range of products including video slots, live casino, bingo, and more. The company was founded in 2015 and has since established itself as a trusted name in the iGaming industry, with its games available in over 100 countries around the world.

One of the key features of Pragmatic’s games is their high-quality graphics and engaging gameplay. The company’s video slots, in particular, are known for their impressive animations, immersive sound effects, and exciting bonus features that can lead to big wins for players.

The developer is committed to responsible gaming and holds licenses from a number of regulatory bodies, including the UK Gambling Commission and the Malta Gaming Authority.

Source:

“PRAGMATIC PLAY EXPANDS PRESENCE IN AFRICA WITH PRIDEBET GHANA”. Pragmatic Play. April 19, 2023.