Playtech Strengthens Presence in France with PMU Poker Collaboration

Playtech has announced a new collaboration with Pari Mutuel Urbain (PMU), a major player in the French gaming sector, to enhance its poker offerings. Through this agreement, PMU will integrate Playtech’s poker services and become part of the iPoker.eu network, one of the largest liquidity pools in Europe.

By leveraging Playtech’s extensive suite of poker products, PMU aims to enhance its player experience with various game formats, including cash games, tournaments, and Playtech’s signature Twister Poker. This move will allow PMU to expand its offerings with gamification elements designed to boost player engagement and retention.

This partnership is a significant milestone in Playtech’s continued expansion across the French market. With a well-established reputation in gaming technology, Playtech is committed to providing innovative solutions that cater to operators’ evolving needs.

Marat Koss, VP of Interactive Gaming at Playtech, expressed enthusiasm for the collaboration, stating, “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees’ needs, ensuring an engaging experience for their players.”

PMU shares Playtech’s vision of delivering an enriched poker experience to its users. Stéphane Auffret, PMU’s Product, Service, and Innovation Director, emphasized the importance of this deal, stating, “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players.”

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Established in 1999 and publicly listed on the London Stock Exchange, Playtech has become a dominant force in the global gaming industry. The company operates across 19 countries and employs over 7,300 people, delivering a diverse portfolio of gaming solutions, including casino games, live dealer products, sports betting, virtual sports, poker, and bingo.

Playtech’s integrated platform, Playtech ONE, enhances player experiences by offering seamless cross-channel gaming. With advanced marketing tools, single-wallet functionality, and CRM capabilities, the system ensures a smooth and responsible gaming experience for operators and players alike. This latest partnership with PMU further solidifies Playtech’s position as a leader in online poker technology and innovation.

Source:

“Playtech Announces Partnership with Pari Mutuel Urbain as Poker provider in France“, playtech.com, February 3, 2025.