Jul 30, 2026 | 4:15 am
Imagine Live has entered into a new distribution agreement with technology provider and game aggregator St8, a move that will make the supplier’s live casino content available to a wider network of operators across several regulated jurisdictions.
Under the partnership, Imagine Live’s portfolio has been integrated into St8’s single-API platform, enabling operators already connected to the system to access the supplier’s live dealer games and game show titles without completing a separate integration process.
The agreement extends the availability of Imagine Live’s content across Ontario, the United Kingdom, and multiple regulated European markets. The supplier said the deal increases its distribution footprint by connecting its products to a large network of operators already using St8’s platform.
Single Integration Opens Access to Wider Operator Network
Imagine Live’s content is streamed from studios located in Armenia, Romania, and Spain. Through the new arrangement, those games will now be accessible via St8’s aggregation platform, which combines gaming content with a range of operational tools through a single API connection.
St8 provides operators with access to game aggregation services alongside features including reporting systems, compliance tools, promotional management capabilities, lobby management functions, and AI-supported workflows designed to assist day-to-day operations.
Because many operators already use the platform, the integration removes the need for additional technical work to access Imagine Live’s portfolio.
Commenting on the agreement, Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Our tables now sit inside a platform that hundreds of operators already use every day. That matters, because high-quality live casino content speaks for itself once players find it. The hard part has always been getting in front of the right operators quickly, and this partnership solves exactly that.”
The supplier expects the arrangement to increase exposure for its live dealer products among operators seeking to expand their casino offerings across regulated markets.
St8 Adds Live Dealer Portfolio to Existing Offering
For St8, the partnership brings another live casino supplier into its content network and expands the range of games available through its aggregation platform.
The company highlighted the addition of both traditional live dealer tables and original game show products as part of the agreement. Since operators can manage the content through the same platform they already use, the supplier's portfolio becomes available without requiring separate integrations or additional management systems.
Vlad Negine, Chief Executive Officer of St8, said: “Imagine Live is a valuable addition to our live casino portfolio, bringing high-quality tables, engaging game shows and localized content to our operator network. Through our single API, partners can add its portfolio without additional integration work and manage it alongside the rest of their content through one unified platform. We are excited to welcome the Imagine Live team and look forward to building a successful long-term partnership together.”
The partnership reflects a broader industry trend in which suppliers increasingly rely on aggregation platforms to distribute content across multiple operators and jurisdictions through a single technical connection.
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SBC Awards Recognition Adds to Recent Momentum
The St8 agreement follows another recent development for Imagine Live after the company earned a nomination in the Live Casino Supplier category at the SBC Awards 2026.
The awards program, now in its thirteenth year, recognizes achievements across a range of sectors within the betting and gaming industry. Categories cover areas such as technology, payments, marketing, gaming content, and data services.
The 2026 awards ceremony is scheduled to take place on October 1 at Lisbon’s MEO Arena during the final day of the SBC Summit. The event brings together operators, suppliers, executives, and other industry participants to recognize notable developments from the preceding year.
Imagine Live said the nomination reflects its continued efforts to grow its product portfolio and strengthen its position within regulated gaming markets. The company also noted that the recognition acknowledges both the work of its team and its ongoing collaborations with operator partners.
Competition in the Live Casino Supplier category includes several established names from across the sector. Alongside Imagine Live, the shortlist features BetGames, CreedRoomz, ElCasino, ENJOY Gaming, Evolution, ICONIC21, Playtech, Pragmatic Play, Stakelogic Live, Vivo Gaming, and Winfinity.
Source:
“Imagine Live on LinkedIn“, linkedin.com, July 30, 2026.