Imagine Live Appoints Nadiya Attard as CCO

Imagine Live has named Nadiya Attard as its new Chief Commercial Officer, adding an executive with more than 20 years of experience in the iGaming industry as the company continues expanding across regulated markets.

The live casino provider said Attard will oversee its commercial strategy and support the next stage of the company’s development. Her appointment comes as Imagine Live seeks to strengthen its position in the live dealer sector and grow its international footprint.

Attard joins the business after holding senior leadership positions across both B2B and B2C gaming operations, including roles at Betfair, NetEnt, Relax Gaming, and Elantil.

Imagine Live said Attard’s experience spans multiple areas of the gaming industry, combining expertise in commercial strategy, product operations, and market development.

During her career, she worked at Relax Gaming, where she later became Chief Commercial Officer after contributing to the company’s commercial expansion during a significant growth period. Most recently, she served as CCO at Elantil.

The company noted that her background includes building and managing commercial teams while working across startups and established gaming businesses.

Attard also holds a Master’s degree in Programming and has spent much of her career working at the intersection of product development and commercial operations. According to Imagine Live, that combination gives her insight into how product quality and market expectations shape long-term partnerships.

In her new position, she will lead efforts tied to commercial growth, partnership development, and expansion within regulated jurisdictions. The company added that she will focus on creating a structured commercial organization aligned with its broader business objectives.

Imagine Live Group CEO Martin Martirosyan described the appointment as part of the company’s next phase of growth.

“Nadiya joins us at a very right moment. We have a strong product and a solid position in the market. The next step is scaling that in a way that is structured and ambitious, and that requires the right leadership. She has built and led commercial teams at some of the most respected companies in this industry. Her skills and experience are the right combination needed for Imagine Live.”

The company launched in 2022 and has since expanded its live casino operations internationally. Imagine Live currently operates more than 150 gaming tables across studio facilities in Armenia, Romania, and Spain. The business said its combined studio space exceeds 18,000 square meters.

Imagine Live also holds licenses from several regulatory bodies, including the UK Gambling Commission, Malta Gaming Authority, Romania’s ONJN, and the Alcohol and Gaming Commission of Ontario.

The provider stated that its business strategy centers on delivering live dealer content designed around operator demand rather than adopting technology without a clear operational purpose.

Top Poker casinos

up to

£20

Overall Rating

92

Visit Casino Read Review

150% up to

₹40000

Overall Rating

91

Visit Casino Read Review

100% up to

€100

+ 50 Free Spins

Overall Rating

88

Visit Casino Read Review

Attard said several aspects of the company’s structure and operating model influenced her decision to join.

“I have spent more than twenty years in iGaming, from the ground floor up, across B2C and B2B, through start-ups and established businesses. That experience has given me a clear sense of what it takes to build something that lasts.”

She added that she had followed the company’s progress since its launch and was drawn to the pace of its development. Looking ahead, Attard said the company’s next priority will be developing a commercial framework built around scalability and long-term partnerships.

Source:

“Imagine Live Appoints Nadiya Attard as Chief Commercial Officer“, imaginelive.com May 7, 2026.