Playtech, a gambling tech leader in the market, has struck a premium live casino deal in Finland with local brand Veikkaus. This is a logical step for the company that looks to extend its presence in the Nordic market by cleverly choosing new partners.

The two have secured a long-term deal, opening the way for a promising partnership. With a starting duration of six years and the possible extension, this deal is a significant step in their cooperation, as it now includes the exciting world of live casino content.

As a reminder, the two brands already cooperate in the segment of online casino, online poker, retail VLT machines, and casino management, and will now expand the agreement to the world of live casino, something that will make a huge impact in the market and take the brands to new heights.

Making Exciting Moves

As part of the agreement, Veikkaus will provide Playtech's network Live content to its users together with new games from the latest Veikkaus-only studio, which Playtech will back to establish and run in its studio facility. The joint work on studio design is already close to fruition, and Playtech is making huge efforts to improve its partner’s product, design, and marketing teams, bringing its deep knowhow and experience in establishing special and exclusive Live studios.

This will be a part of the brand’s strategy, to bring new things and projects straight to the player. Veikkaus will also include Finnish-speaking dealers, monitoring a blackjack and roulette tables, delivering one of a kind and engaging experience for Finnish users.

Commenting on the latest agreement in the industry, Riikka Seppänen, VP iCasino at Veikkaus noted:

"We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place”.

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A Word on the Company

Established in 1999 and listed on the London Stock Exchange, Playtech is a global leader in the gambling sector with more than 7,300 employees in 19 countries.

The company is also a first-class tech brand, established in delivering its business intelligence software, services, games and technology that makes user experience remarkable. Its popular verticals are some of the most popular such as casino, live casino, sports, virtual sports, bingo and poker.

It is the leader in omni-channel gambling technology thanks to its integrated platform, Playtech ONE. The latter is known for super marketing expertise, single wallet customization, CRM and responsible gambling all possible via single platform and across top verticals.

Source:

“Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland”, playtech.com, February 22, 2024.