Jul 28, 2026 | 3:14 am
ICONIC21 has been shortlisted in three categories at the 2026 SBC Awards, marking another milestone for the supplier as it continues to expand its presence across the online gaming industry.
The company received nominations for Live Casino Supplier, Innovation in Casino Entertainment – Supplier, and Crash Game of the Year. The recognition places the provider among a broad field of gaming companies that will compete for honors at one of the industry's most established awards ceremonies.
Particular attention has been drawn to Crash Live, which earned a place among the nominees in the Crash Game of the Year category. The title was developed as a live adaptation of the crash gaming format, combining real-time gameplay with live entertainment elements.
The nominations arrive as ICONIC21 continues to broaden the reach of its content portfolio through new commercial agreements and ongoing product development initiatives.
SBC Awards Return to Lisbon in October
The SBC Awards are set to take place on October 1, 2026, at Lisbon's MEO Arena. The ceremony will coincide with the final day of the SBC Summit and is expected to bring together operators, suppliers, executives, and other stakeholders from across the betting and gaming sector.
Now in its thirteenth year, the awards program recognizes achievements across multiple areas of the industry, including gaming content, platform technology, payments, marketing, and data services.
According to event organizers, the annual gathering serves as an opportunity for industry leaders to acknowledge accomplishments from the previous year while also providing networking and business development opportunities alongside one of the sector's largest conferences.
The Live Casino Supplier category is expected to be among the most closely contested awards presented during the ceremony.
ICONIC21 will compete against a field that includes BetGames, CreedRoomz, ElCasino, ENJOY Gaming, Evolution, Imagine Live, Playtech, Pragmatic Play, Stakelogic Live, Vivo Gaming, and Winfinity. The category features several companies with established positions in the live dealer segment, reflecting the competitive nature of the market.
Distribution Agreement Broadens Content Reach
The award nominations come shortly after ICONIC21 entered into a content distribution agreement with Blue Ocean Gaming, a deal that expands access to the supplier's portfolio through a large aggregation platform.
Through the partnership, operators connected to Blue Ocean Gaming gain access to ICONIC21's full range of products, including live casino content, slot titles, and RNG-based games.
For ICONIC21, the agreement extends the visibility of its portfolio across a wider operator network and increases distribution opportunities in both regulated and developing gaming markets.
Blue Ocean Gaming's aggregation platform currently features content from more than 140 providers and offers a catalogue containing over 13,000 casino games. The platform covers several gaming verticals, including slots, live casino products, sportsbook offerings, and virtual sports content, allowing operators to access a broad range of products through a single integration.
The addition of ICONIC21's portfolio places the supplier's games alongside content from numerous established gaming brands available through the platform.
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Independent Strategy Continues to Shape Company Development
The company's recent growth follows a significant corporate transition that took place in 2024.
In September of that year, BETER Live adopted the ICONIC21 brand after separating from the BETER Group. The rebrand marked the start of operations as an independent company and established a new direction for its activities within the online gaming sector.
At the time of the transition, the company stated that independence would provide greater flexibility in pursuing its own product strategy while maintaining a focus on innovation and the requirements of operator partners.
Since becoming a standalone business, ICONIC21 has expanded its content offering and increased its involvement across the broader iGaming market. The company has also invested in specialist teams and creative development resources aimed at supporting product growth and responding more quickly to changing market demand.
The three SBC Awards nominations represent another indication of the company's growing profile within the industry. With recognition across live casino, gaming innovation, and crash gaming categories, ICONIC21 enters the awards season while continuing to expand both its product portfolio and distribution footprint.
Source:
“ICONIC21 on LinkedIn“, linkedin.com, July 27, 2026.